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Microsoft's Bach pitches 'user-driven marketing'

 May 2, 2007 Robert Bach, head of Microsoft's Entertainment and Devices division, says new Web apps are "changing the world of marketing."Photos: Talking marketing at Mix '07 TAGS: Robert Bach, Burger King Corp., Gears of War, Microsoft Zune, Web application, Microsoft Windows Live, Microsoft Xbox, Xbox 360, Microsoft Corp., entertainment, conference, video, games, Microsoft Windows

Xbox 360 meets PS3, and it's ready to rumble

 December 11, 2006 reporter's notebook But is it a fair fight between game consoles when Microsoft is calling the shots? TAGS: Sony PS3, Gears of War, Microsoft Xbox, 1080p, Sony Bravia, Xbox 360, Nintendo Wii, console, game console, Xbox Live, HDTV, Microsoft Corp., TV, Sony Corp., conference, notebook computer
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