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At E3, entertainment is the name of the game
July 12, 2007
Console manufacturers want you to know there's more to games than first-person shooters and role-playing adventures.
TAGS:
Peter Moore
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Nintendo Co. Ltd.
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Nintendo Wii
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entertainment
,
Xbox 360
,
console
,
games
,
Sony Corp.
,
video game
,
Microsoft Xbox
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Sony Playstation
,
video
,
Microsoft Corp.
,
TV
Microsoft names new entertainment marketing chief
June 6, 2006
Jeff Bell to add marketing firepower to Microsoft interactive entertainment, including Games for Windows and Xbox.
TAGS:
Peter Moore
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Chrysler
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entertainment
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Microsoft Xbox
,
Microsoft Corp.
,
video game
,
vice president
,
games
,
console
,
video
,
Microsoft Windows
Women outnumber men in online games, survey finds
October 5, 2006
New study on gamers reveals Playstation 2 as the most popular console, but PCs are the platform of choice.
TAGS:
gamer
,
game console
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survey
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online game
,
women
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Microsoft Xbox
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video game
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console
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Xbox 360
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,
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,
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,
Sony Playstation
,
Sony PlayStation 2
,
brand
,
entertainment
Microsoft's Bach pitches 'user-driven marketing'
May 2, 2007
Robert Bach, head of Microsoft's Entertainment and Devices division, says new Web apps are "changing the world of marketing."Photos: Talking marketing at Mix '07
TAGS:
Robert Bach
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Gears of War
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Burger King Corp.
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Microsoft Zune
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Web application
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Microsoft Windows Live
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Microsoft Xbox
,
Xbox 360
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Microsoft Corp.
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entertainment
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conference
,
games
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video
,
Microsoft Windows
Microsoft's Bach looks for harmony in entertainment
January 11, 2007
Unit chief Robbie Bach's toughest task may be dovetailing the company's entertainment efforts. Photos: Bach at CES
TAGS:
multiplayer online game
,
entertainment
,
Microsoft Zune
,
Consumer Electronics Show
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Microsoft Xbox
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TV
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Microsoft Corp.
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music
,
video
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PC
Nintendo's New Year's resolutions
January 18, 2006
Reggie Fils-Aime, Nintendo's EVP of sales and marketing, discusses how the Revolution console will beat competition.
TAGS:
Nintendo Co. Ltd.
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console
,
Electronic Arts Inc.
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resolution
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Microsoft Xbox
,
Xbox 360
,
Sony Corp.
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handheld
,
games
,
entertainment
,
Sony Playstation
,
video
,
Microsoft Corp.
Microsoft to retune entertainment group
December 15, 2005
This latest move will split the company's entertainment and devices division into four business units.
TAGS:
Peter Moore
,
memo
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entertainment
,
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,
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,
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,
Microsoft Xbox
,
vice president
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Xbox 360
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Microsoft Corp.
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TV
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games
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video
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Microsoft Windows
Is Dell's luggable lovable?
May 31, 2006
At 20 pounds, the new laptop/desktop hybrid is easily manageable, if not completely portable. CNET Reviews on the XPS M2010
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Dell XPS
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Microsoft Windows XP Media Center
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Intel Core Duo
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Strategy: Outside the box
December 8, 2003
Game devices are leading the path to convergence by tapping consumer interest in entertainment rather than in information and communication functions.
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convergence
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Sony Corp.
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'Turok' maker plays the name game
August 27, 2002
Acclaim hypes "Turok: Evolution" by offering $10,000 to parents who name their newborn after the game's hero. It's just one of many over-the-top ploys being tried by the industry.
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stunt
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Nintendo Co. Ltd.
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