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Content from CNET tagged with

DoubleClick Inc.

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Showing 1-20 of 36 results found

DoubleClick licenses geo-targeting tech

March 22, 2004 The Net advertising company licenses Digital Envoy's geography-targeting technology to better serve Web ads by surfers' physical location. TAGS: DoubleClick Inc., Digital Envoy, online advertising, Google Inc.

Abandoned shopping carts an e-tail challenge

June 2, 2004 Although more e-tail browsers are being converted into buyers, many ditch their shopping carts midway through a transaction, a study shows. TAGS: DoubleClick Inc., e-tail, shopping cart, Google Inc., Web browser

Companies want scrutiny of Google-DoubleClick deal

April 15, 2007 Yahoo, AT&T and Microsoft among those considering regulatory objections to search giant's planned purchase of online-ad company. TAGS: DoubleClick Inc., online advertising company, scrutiny, Brad Smith, online advertising, Google Inc., regulator, Yahoo! Inc., AT&T Corp., Microsoft Corp.

FTC allows Google-DoubleClick merger to proceed

December 20, 2007 In a 4-1 vote, regulators give their blessing to the controversial union, despite outcry from competitors and privacy advocates. TAGS: DoubleClick Inc., merger, Google Inc., regulator, advertiser, online advertising, commission, acquisition, theory, agreement

Week in review: Google's DoubleClick deletion dilemma

December 14, 2007 Fight over megamerger takes intriguing turns, while social networks open developer platforms. Also: celebrating Commodore 64's legacy. TAGS: DoubleClick Inc., Republican, law firm, Electronic Privacy Information Center, Google Inc., Week in review, antitrust, merger, chairman, acquisition, agency, Europe, U.S.

Google buys ad firm DoubleClick for $3.1 billion

April 14, 2007 Deal boosts the search giant's banner advertising business, which lagged rival Yahoo's. TAGS: DoubleClick Inc., Eric Schmidt, Google Inc., banner advertisement, advertiser, acquisition, Yahoo! Inc., Microsoft Corp.

Google-DoubleClick: Tough sell in EU

November 21, 2007 The search giant will have a tricky time getting what it wants as trustbusters on the other side of the Atlantic dig into the planned $3.1 billion merger. TAGS: ad serving, DoubleClick Inc., Latham & Watkins, merger, antitrust, SEM, Google Inc., European Union, Europe, online advertising, concern, acquisition, PeopleSoft Inc., U.S., attorney, search engine

Microsoft, Google square off in Washington

September 27, 2007 Thursday will mark the opening round in the heavyweight fight over Google's acquisition of DoubleClick. TAGS: DoubleClick Inc., lobbyist, Google Inc., economist, Washington, merger, antitrust, acquisition, AT&T Corp., Microsoft Corp.

DoubleClick jumps into search

May 17, 2004 The online ad company buys search-engine marketing specialist Performics in a bid to profit from the fast-growing sector. TAGS: Performics, DoubleClick Inc., online advertising company, GAAP, online advertising, financial analyst, search engine, agency, Google Inc., acquisition

EU extends review of Google-DoubleClick merger

November 13, 2007 European Commission's decision to take a deeper look at the proposed merger potentially puts the $3.1 billion deal at risk. TAGS: DoubleClick Inc., merger, online advertising, commission, European Union, Eric Schmidt, investigation, regulator, Google Inc., decision, antitrust, acquisition, Microsoft Corp.

On Capitol Hill, Google and Microsoft spar over DoubleClick

September 27, 2007 Senators say both sides made good arguments but don't say whether the proposed $3.1 billion deal should be blocked. TAGS: DoubleClick Inc., aQuantive Inc., Capitol Hill, online advertising, advertising company, senator, Google Inc., argument, merger, Sen., antitrust, Microsoft Corp., acquisition

DoubleClick blacks out from Web attack

July 27, 2004 The online advertising service is only the latest Internet company to be sidelined this week by security problems. TAGS: DoubleClick Inc., domain name server, MyDoom virus, outage, Akamai Technologies Inc., DNS server, denial of service, online advertising, attack, domain name, Google Inc., client, server, virus, Yahoo! Inc., PC

Privacy concerns dog Google-DoubleClick deal

April 18, 2007 Consumer privacy advocates worry what Google will do with combined data on Internet users' search and surf habits.Video: Schmidt discusses DoubleClick TAGS: DoubleClick Inc., Eric Schmidt, Google Inc., habit, Internet search advertising, privacy, Web 2.0, online advertising, personal information, dot-com, merger, acquisition, video, CEO

Week in review: Tech's shopping spree

March 14, 2008 Big companies go on the hunt for acquisitions to beef up their positions, while developers get many warm welcomes. Also: Unruly at South by Southwest. TAGS: DoubleClick Inc., Bebo, merger, America Online Inc., Yahoo! Inc., virtual machine, bid, acquisition, Week in review, Google Inc., game company, online advertising, antitrust, Electronic Arts Inc., Microsoft Corp., U.S.

Google draws privacy complaint to FTC

April 20, 2007 Three public-interest groups are expected to ask for a government investigation into issues posed by Google's DoubleClick acquisition. TAGS: DoubleClick Inc., Google Inc., Internet user, complaint, privacy, acquisition, Europe, U.S., security, e-mail

Google treads on PowerPoint turf

April 17, 2007 In his keynote address at Web 2.0 Expo, CEO Eric Schmidt shows off new Docs & Spreadsheets feature that lets users create presentations.Schmidt talks DoubleClick deal TAGS: Eric Schmidt, DoubleClick Inc., Google Inc., Web 2.0, advertising company, Microsoft PowerPoint, presentation, merger, Microsoft Office, conference, San Francisco, Microsoft Corp., CEO

Year in review: Google gets even more ambitious

December 28, 2007 The search giant gets into the phone business, with an eye on prime wireless real estate, and works toward a takeover of ad specialist DoubleClick. TAGS: DoubleClick Inc., online advertising, Jerry Yang, Google Inc., Viacom Inc., Yahoo! Inc., YouTube, real estate, video, Microsoft Corp.
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