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NewsCoca-Cola Enterprises hires Sun internal auditor
February 21, 2006 The bottling company hires Suzanne D. Patterson as vice president of internal audits. -
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A Coke and a song for Kiwis
August 2, 2005 Soft-drink giant Coca-Cola teams with Loudeye to open a branded online store in New Zealand. -
News
Google beats Microsoft, Coke in brand stakes
April 23, 2007 For the second year in a row, a tech company ranks as most powerful global brand, market researcher says. -
News
E-mail gives peek at Microsoft strategies
March 17, 2004 The company says in a Minnesota court that it did not abuse its OS dominance to hike prices. But a 1997 e-mail from a Microsoft exec to Warren Buffett compared Windows to a "toll bridge" on every PC sold. -
News
EDS hires consumer marketing guru
December 23, 2003 The consulting giant enlists former Coca-Cola marketing chief Sergio Zyman to help remake the company's image and put a new spin on its overall brand. -
News
JBoss denies running a trademark monopoly
October 11, 2005 This is open source, not open brand, chief executive Marc Fleury says. Company also denies that accuser is a JBoss co-founder. -
News
Who really won during the Super Bowl?
February 5, 2007 Brain scans reveal that most million-dollar ads failed to connect with viewers, but one stands out as a clear winner.
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