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News Stories

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Intel, Microsoft team to tout digital home

November 4, 2004 Tech giants set to launch TV, print, cinema and online ad campaign to market the digital lifestyle. Photos: Microsoft's Media Center 2005 launch TAGS: Intel, online advertising, campaign, consumer electronics, Microsoft Corp., TV, photograph, PC

Sun pushes Java brand harder--but uphill

July 8, 2004 What to do when John Q. Public has heard of your programming environment but doesn't seem to care? Why, make it the star of a TV show. TAGS: branding, BEA Systems Inc., Sun Microsystems Inc., Java, brand, campaign, PC company, Intel, mobile phone, server, Microsoft Windows, Microsoft Corp.