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Spam experts at MIT lift curtain on search
March 30, 2007
With no real cure for search engine spam in play, educating legitimate marketers is key.
TAGS:
advertiser
,
search engine
,
Google AdSense
,
BMW
,
spam
,
search engine optimization
,
Google Inc.
,
expert
,
brand
,
solution
,
conference
,
speakers
,
Yahoo! Inc.
,
Microsoft Corp.
In name dispute, it's Googles vs. Google
July 7, 2004
Site that sells alien-themed toys and kids' clothes files trademark complaint against the Web search titan.
TAGS:
children
,
Google Inc.
,
trademark
,
toy
,
brand name
,
goods
,
search engine
,
brand
,
complaint
,
Internet search
,
entertainment
Google's ad plans provoke grumbling
May 17, 2004
The search company's success in Web advertising is fast becoming bittersweet for other companies that rely on ads to pay the bills.
TAGS:
online advertising
,
Web Advertising
,
Google Inc.
,
branding
,
banner
,
brand
,
publisher
,
search engine
,
CEO
,
TV
Google sues Froogles.com
April 19, 2005
Search giant charges rival with trademark infringement and asks court to shut it down.
TAGS:
Froogles
,
Google Inc.
,
Froogle
,
complaint
,
rival
,
search engine
,
brand
Microsoft hurt by poor Live branding, analysts say
January 26, 2007
Some are concerned the company has slipped in its aim to better compete against Google.
TAGS:
David Smith
,
paid search
,
branding
,
Microsoft Windows Live
,
Internet service
,
brand
,
market share
,
Google Inc.
,
MSN
,
Gartner Inc.
,
Microsoft Corp.
,
search engine
,
Yahoo! Inc.
,
Microsoft Windows
Yahoo, Microsoft gaining ground on Google
January 13, 2005
Consumer survey of search engines keeps Google in the No. 1 slot, but two big competitors are closing the gap.
TAGS:
Keynote Systems Inc.
,
Ask Jeeves Inc.
,
local search
,
Ask.com
,
Lycos Inc.
,
MSN
,
Yahoo! Inc.
,
search engine
,
Google Inc.
,
survey
,
search result
,
brand
,
Microsoft Corp.
What is Google worth?
November 29, 2003
Experts at Wharton weigh in on whether the search engine champ's strengths--its technology and brand--can offset economic and financial risks.
TAGS:
Froogle
,
Google Inc.
,
IPO
,
professor
,
portal
,
Yahoo! Inc.
,
Netscape Communications Corp.
,
search engine
,
search technology
,
eBay Inc.
,
brand
,
Microsoft Corp.
eBay launches national TV ad campaign
October 27, 2005
No matter what holiday product is hot, the e-auctioneer wants people to know it's for sale at eBay, a site better known for unusual collectibles and flea-market sales.
TAGS:
eBay Inc.
,
Amazon.com Inc.
,
campaign
,
TV
,
search engine
,
brand
,
Google Inc.
,
Yahoo! Inc.
Netscape, Playboy settle search trademark case
January 23, 2004
The companies reach an agreement a week after an appeals court ruled that Netscape could be held liable for the unauthorized use of trademarks in search engine ads.
TAGS:
Excite Inc.
,
trademark
,
Netscape Communications Corp.
,
search engine
,
banner advertisement
,
advertiser
,
Time Warner Inc.
,
attorney
,
agreement
,
Google Inc.
,
brand
Geico sues Google, Overture over trademarks
May 18, 2004
The auto insurance company is taking the search engines to court for allegedly violating its trademarks by selling them as keywords in their advertising programs.
TAGS:
GEICO
,
Overture Services Inc.
,
consumer confusion
,
trademark
,
insurance company
,
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,
Google Inc.
,
complaint
,
Yahoo! Inc.
,
search engine
,
insurance
,
search result
,
practice
,
brand
,
U.S.
Barry Diller helps Ask Jeeves get in shape
August 9, 2005
Newer, leaner butler is cutting back on sponsored results and focusing on its core search business, Ask Jeeves CEO says.
TAGS:
Ask Jeeves Inc.
,
search business
,
Yahoo! Inc.
,
Google Inc.
,
search engine
,
brand
,
CEO
This week in phishing
December 3, 2004
Phishers are setting up fraudulent e-commerce Web sites and waiting for victims using Google and other search engines to find them.
TAGS:
TowerGroup
,
phishing
,
e-commerce Web site
,
victim
,
e-commerce
,
Web browser
,
search engine
,
brand
,
Google Inc.
,
e-mail
Web advertising continues revival
November 11, 2003
Research shows the online advertising sector growing in the first half of 2003, with ads linked to keyword searches leading the expansion.
TAGS:
Web Advertising
,
online advertising
,
advertiser
,
Internet advertising
,
banner advertisement
,
expansion
,
sector
,
increase
,
search engine
,
Google Inc.
,
broadband
,
brand
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