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ReviewsGoogle Apps
Reviewed on August 28, 2006 Google Apps lets you brand online services with your own URL, but it doesn't eat the costs of domain registration as Microsoft Office Live does. -
NewsGoogle beats Microsoft, Coke in brand stakes
April 23, 2007 For the second year in a row, a tech company ranks as most powerful global brand, market researcher says. -
News
Google wants people to stop googling
August 16, 2006 Company wants to protect its brand by cracking down on the use of "google" as a generic verb for searching the Internet. -
News
Google sues Froogles.com
April 19, 2005 Search giant charges rival with trademark infringement and asks court to shut it down. -
News
Google to sponsor Manchester United soccer club?
November 28, 2005 Search giant is among the high-tech companies interested in having its name on the storied soccer team's shirts, according to reports. -
News
Can Google keep up the ad pace?
June 13, 2006 Foray into display ads is in "early days," Google says, as analysts predict brand ads will overtake search ads. -
News
eBay launches national TV ad campaign
October 27, 2005 No matter what holiday product is hot, the e-auctioneer wants people to know it's for sale at eBay, a site better known for unusual collectibles and flea-market sales. -
News
Google loses trademark dispute in France
January 20, 2005 French court orders search giant to stop using the trademarks of a European resort chain to trigger keyword ads. -
News
Google readies banner offerings
April 25, 2005 Search giant to start allowing advertisers to display animated ads on third-party partner sites--a first for Google. -
News
Commentary: Display time for Google
April 26, 2005 Site-targeting service means new revenue for search giant and, for marketers, more control over how and where their ads appear. -
News
AOL up, Google down? Not so fast
July 12, 2007 A new survey says the Time Warner property may get people to spend a lot of time there, but it's Google's dollar signs that count. -
News
Microsoft hurt by poor Live branding, analysts say
January 26, 2007 Some are concerned the company has slipped in its aim to better compete against Google. -
News
Google goes wild for wikis
October 31, 2006 With acquisition of JotSpot, search king picks up another little piece of what could eventually be a giant tech empire. -
News
IBM, DuPont aim for cool crowd with video ads
May 16, 2007 The two companies turn to the Web to reach a hipper audience. Also: Yahoo seeks the most dedicated evangelist among its employees. -
News
Spam experts at MIT lift curtain on search
March 30, 2007 With no real cure for search engine spam in play, educating legitimate marketers is key. -
News
Yahoo, Microsoft gaining ground on Google
January 13, 2005 Consumer survey of search engines keeps Google in the No. 1 slot, but two big competitors are closing the gap. -
News
Digital ads tune in
April 29, 2004 Traditional advertisers are trying to use ad-skipping technologies and the like to their interactive advantage and are shifting their dollars toward more "accountable" campaigns. -
News
Week in review: Yahoo in Microsoft's sights
February 8, 2008 The two companies give us a few clues on their prospective deal; Washington takes on file swapping at colleges; and iPhone storage grows. -
News
Grant funds open-source challenge to Google library
December 20, 2006 Internet Archive receives $1 million from charitable trust to help boost up its open-source alternative to book-scanning efforts. -
News
Barry Diller helps Ask Jeeves get in shape
August 9, 2005 Newer, leaner butler is cutting back on sponsored results and focusing on its core search business, Ask Jeeves CEO says.
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