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A winning business plan for 'Second Life'

February 19, 2007 In a virtual world known for unusual demographics, contest winner Market Truths will look into how users react to brands, products and services. TAGS: Second Life, business plan, focus group, virtual worlds, gender, market research, brand, survey, analysis, idea

Why companies monitor blogs

January 3, 2006 Many businesses find that tracking blogs and online discussion groups yields candid--and crucial--information about their products, services and competitors. TAGS: Nielsen BuzzMetrics, Kraft Foods Inc., Intelliseek, focus group, suit, blog, public relations, forum, discussion, spokeswoman, brand, monitor, Real-Time

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brand [x] , focus group [x]

News Stories

A winning business plan for 'Second Life'

Why companies monitor blogs

brand ^[x] , focus group ^[x]