Content from CNET tagged with
brand [x] , branding [x]
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ReviewsSamsung Armani
Reviewed on April 17, 2008 The Samsung Armani is one supersexy phone but it falls short of perfection due to lackluster features and a tricky user interface. -
NewsMicrosoft hurt by poor Live branding, analysts say
January 26, 2007 Some are concerned the company has slipped in its aim to better compete against Google. -
News
Sun pushes Java brand harder--but uphill
July 8, 2004 What to do when John Q. Public has heard of your programming environment but doesn't seem to care? Why, make it the star of a TV show. -
News
Intel losing its joie de Viiv
July 20, 2007 The Viiv and vPro brands haven't exactly hit their mark. Now they'll take a back seat to Core--and long live Centrino. -
News
AOL branding head steps out of spotlight
February 18, 2004 -
News
Intel ponders business PC brand
March 24, 2006 Chipmaker considers a third major brand name to carry promise of PC security, management ease. -
News
Study: Carriers answer customer demands
April 27, 2004 The majority of cellular consumers are happy with the quality and coverage of their service, according to a study from Jupiter Research. -
News
Palm: What PDA problem?
July 29, 2005 Executive Paul Blinkhorn talks about a $30 million name change and how to deal with a smart-phone onslaught. -
News
Commentary: Display time for Google
April 26, 2005 Site-targeting service means new revenue for search giant and, for marketers, more control over how and where their ads appear. -
News
Lenovo to tweak ThinkPad name
March 21, 2005 CEO-designate Stephen Ward sheds light on a branding touch-up. Also: From Hong Kong to New York. -
News
Google's ad plans provoke grumbling
May 17, 2004 The search company's success in Web advertising is fast becoming bittersweet for other companies that rely on ads to pay the bills. -
News
Big ad campaign to usher in new AT&T
December 29, 2005 The reborn, postmerger Ma Bell gets its branding in order as competition heats up among telecom and cable companies. -
News
Chinese Opera belts out brand
March 2, 2004 Norway's Opera Software sets its sights on the Asian cell phone market with two Opera-branded handsets--departing the backstage role browser providers typically play with cell phones. -
News
Can GM's Pontiac become cyber-groovy?
February 7, 2007 news analysis The automaker is going full-throttle with branding on Yahoo, MySpace and Second Life as it tries to capture a younger, hipper market. -
News
HP wields branding iron in software stakes
December 26, 2006 Adios, Mercury and OpenView labels. The HP Software sticker is gaining ground as the company expands its applications efforts. -
News
Veritas: Layoffs will be limited
January 20, 2005 The merger with Symantec will mainly have an impact on back-office operations, executives say. -
News
Intel details new brand for entertainment PCs
August 24, 2005 The company's Viiv combination of processor, chipset and network controller will feature automatic transcoding and speedy shutdown and start-up. -
News
EDS hires consumer marketing guru
December 23, 2003 The consulting giant enlists former Coca-Cola marketing chief Sergio Zyman to help remake the company's image and put a new spin on its overall brand. -
News
A better way to count clicks?
December 19, 2005 New rules for tallying Web traffic could draw more ad money online--and cost some sites dearly. -
News
RadioShack proves there's strength in numbers
August 14, 2000 A series of recent alliances with tech leaders such as Microsoft, Verizon Wireless and Sprint is paying off.
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