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aQuantive Inc.

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Narrow Your Results: Microsoft Corp. (8); online advertising (7); Google Inc. (6); DoubleClick Inc. (4); advertising company (3); Redmond (3); advertising agency (3); acquisition (3); MSN (2); shareholder (2); 24/7 Real Media Inc. (2); Kevin Johnson (2); publisher (2); Brian McAndrews (2); Yahoo! Inc. (2)

News Stories

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Microsoft closes $6 billion Aquantive buy

August 13, 2007 SEC filing states Aquantive no longer has a board and has told Nasdaq to delist its stock. Microsoft's biggest purchase ever is complete. TAGS: aQuantive Inc., Brian McAndrews, Kevin Johnson, online advertising, Internet advertising, Microsoft Corp., CEO, games

Quantifying Microsoft's biggest purchase ever

May 18, 2007 For $6 billion, Redmond gets Aquantive, a leading player in serving online ads. But will it get peace of mind?Microsoft to buy Aquantive for $6 billion TAGS: aQuantive Inc., online advertising, 24/7 Real Media Inc., DoubleClick Inc., Microsoft Corp., Redmond, Google Inc., Yahoo! Inc.

Microsoft to buy Aquantive for $6 billion

May 18, 2007 Spending spree on advertising companies continues, as the software giant issues a rejoinder to Google's plan to purchase DoubleClick. TAGS: aQuantive Inc., Razorfish, DoubleClick Inc., Microsoft Windows Live, advertising agency, advertising company, advertiser, VoD, acquisition, online advertising, media, Microsoft Corp., Google Inc., MSN, IP, Microsoft Windows

Ballmer: Microsoft's behind Google in ads, search

October 11, 2007 "We have a lot of work to do in search and advertising," software giant's CEO acknowledges. "Google is the leader; we're an aspirant."Video: Microsoft's post-Gates plan TAGS: David Smith, aQuantive Inc., Steve Ballmer, advertising agency, Orlando, desktop software, Google Inc., Gartner Inc., Microsoft Corp., leader, work, CEO, video

Microsoft bids $44.6 billion for Yahoo

February 1, 2008 Offer--described by Yahoo as "unsolicited"--amounts to $31 per share, or a 62 percent premium above its closing stock price Thursday. TAGS: aQuantive Inc., Yahoo! Inc., Steve Ballmer, shareholder, Microsoft Corp., acquisition, Google Inc.

Making sense of Redmond's $6 billion buy

May 18, 2007 Executives from Microsoft and the ad firm the software giant is buying address the significance of the move and why the hefty price tag is justified. TAGS: aQuantive Inc., Kevin Johnson, Brian McAndrews, monetization, online advertising, Redmond, agency, publisher, MSN, Microsoft Corp.

Company delivers targeted online ads

April 26, 2004 aQuantive, one of the Web's largest advertising companies, forms a new unit that profiles surfers and delivers ads tailored for them. TAGS: aQuantive Inc., DoubleClick Inc., advertising company, online advertising, advertising agency, behavior, publisher, Google Inc.

On Capitol Hill, Google and Microsoft spar over DoubleClick

September 27, 2007 Senators say both sides made good arguments but don't say whether the proposed $3.1 billion deal should be blocked. TAGS: DoubleClick Inc., Capitol Hill, aQuantive Inc., online advertising, senator, advertising company, Google Inc., argument, merger, Sen., antitrust, Microsoft Corp., acquisition

Ad firm 24/7 pushing for patent power

August 14, 2003 24/7 Real Media wins another patent for delivering digital ads, giving it new authority over the online-ad serving market as it pursues patent licenses to improve shareholder value. TAGS: 24/7 Real Media Inc., aQuantive Inc., patent, online advertising, shareholder, method

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