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Content from CNET tagged with

advertising agency

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Showing 1-14 of 14 results found

Google cozies up to ad agencies

November 10, 2004 Search star gives marketers added conveniences, training and clout within its search-related ad network. TAGS: advertising agency, Google Inc., training

Ad industry edging closer to electronic trading age

March 1, 2007 Advertising trade group and eBay detail plans for a national effort to enable electronic buying and selling of ads across media. TAGS: advertising agency, eBay Inc., marketer, seller, exchange, marketplace, media company, buyer, radio, Google Inc.

Ballmer: Microsoft's behind Google in ads, search

October 11, 2007 "We have a lot of work to do in search and advertising," software giant's CEO acknowledges. "Google is the leader; we're an aspirant."Video: Microsoft's post-Gates plan TAGS: David Smith, aQuantive Inc., Steve Ballmer, advertising agency, Orlando, desktop software, Google Inc., Gartner Inc., Microsoft Corp., leader, work, CEO, video

Ads soon searchable with TiVo

November 28, 2005 DVR maker to provide searchable ads for selected categories as part of joint effort with several media, advertising agencies. TAGS: TiVo Inc., advertising agency, set-top box, set-top, pricing, category, TV

China's new weapon: Low executive pay

June 4, 2007 Factory workers make less in China than in the U.S., and so do CEOs. But the impact on the market remains unclear. TAGS: Getty Images, advertising agency, business development, China, Beijing, counterpart, exec, U.S., start-up, CEO, vice president, photograph

Yahoo looks to users for video ads

July 17, 2006 Company invites anyone to submit Yahoo-theme videos as part of new redesign-touting campaign. TAGS: Yahoo! Inc., video advertisement, home page, advertising agency, campaign, student, video, finance

Super Bowl ads go online

February 3, 2006 Companies will re-air TV ads on the Net, buying keywords and promoting Web sites to squeeze more life from superexpensive spots. TAGS: Super Bowl, Burger King Corp., advertising agency, advertiser, Sprint Nextel, Time Warner Inc., media, brand, Google Inc.

Microsoft to buy Aquantive for $6 billion

May 18, 2007 Spending spree on advertising companies continues, as the software giant issues a rejoinder to Google's plan to purchase DoubleClick. TAGS: aQuantive Inc., Razorfish, DoubleClick Inc., Microsoft Windows Live, advertising agency, advertising company, advertiser, VoD, online advertising, acquisition, Microsoft Corp., media, Google Inc., MSN, IP, Microsoft Windows

DoubleClick buys marketing software maker

March 2, 2004 The online ad specialist hopes SmartPath, with its product designed to help companies with their media campaigns, will give it a stronger foothold in software sales. TAGS: DoubleClick Inc., Kevin Ryan, online advertising, advertising agency, analytics, New York, Yahoo! Inc., search engine, Google Inc., TV, software company, CEO

Groups push ad-tracking standard

September 11, 2003 A new standard for targeting and tracking digital ads is gaining support but still has a way to go before it gets the nod from ad agencies, digital publishers, broadcasters and others. TAGS: interactive TV, advertising agency, advertiser, Procter & Gamble Co., standard, broadcaster, platform, agency, process, TV

Yahoo invests in two online ad companies

October 17, 2006 Yahoo buys AdInterax, which makes tools for creating multimedia ads, and is joining the Right Media Exchange. TAGS: Right Media Inc., AdInterax, online advertising, online advertising company, Yahoo! Inc., advertising agency, advertiser, Internet advertising, investment, multimedia

Study: Tech unites, not divides 'Family 2.0'

September 27, 2006 Survey conducted by Yahoo and OMD ad agency claims tech helps bring families together during hectic "43-hour days." TAGS: respondent, family, survey, advertising agency, conclusion, Yahoo! Inc., value, children, cell phone, IM

Company delivers targeted online ads

April 26, 2004 aQuantive, one of the Web's largest advertising companies, forms a new unit that profiles surfers and delivers ads tailored for them. TAGS: aQuantive Inc., DoubleClick Inc., advertising company, online advertising, advertising agency, publisher, behavior, Google Inc.
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