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advertiser ^[x] , visitor ^[x]

Show Results by: News (5)

Narrow Your Results: Overture Services Inc. (4); Google Inc. (2); Internet search advertising (2); search result (2); Yahoo! Inc. (2); Inktomi (1); listing (1); Microsoft Corp. (1); MSN (1); AltaVista Co. (1); portal (1); Internet search (1); MSN Search (1); search engine company (1); text advertisement (1)

News Stories

Showing 1-5 of 5 results found

Doing a number on Web site traffic

February 20, 2008 Content publishers and tracking agencies aren't always on the same page when it comes to Web metrics, which are key to a site's appeal to advertisers. TAGS: ComScore, advertiser, audit, MySpace, visitor, agency, vice president, CEO

Overture improves ad tools

August 18, 2003 TAGS: Overture Services Inc., advertiser, visitor

MSN to shake up search ads

March 19, 2004 Microsoft's Web portal plans to label its paid-search listings more clearly and to showcase ads sold by its own staff rather than by Yahoo-owned partner Overture. TAGS: Inktomi, search result, MSN Search, MSN, Overture Services Inc., listing, advertiser, text advertisement, Internet search advertising, Yahoo! Inc., visitor, inclusion, portal, Microsoft Corp.

New spin on search ads

May 5, 2004 Tacoda Systems, a little-known tech company, is testing a system that lets marketers bid against rivals to reach targeted audiences as they surf the Web. TAGS: advertiser, marketer, Internet search advertising, profile, Overture Services Inc., visitor, Google Inc.

Overture tests local service

September 9, 2003 The Web search company experiments with a service that lets people type in a keyword along with city, state, street address or ZIP code to find businesses in their neighborhoods. TAGS: local advertising, Overture Services Inc., pay-for-performance, local search, Switchboard, advertiser, visitor, AltaVista Co., search engine company, Yahoo! Inc., Google Inc., Internet search, search result, California

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