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BellSouth searches for new ad sales

 November 18, 2003 The major telephone and Internet service provider forms a search engine marketing service in an attempt to capitalize on the popularity of paid search. TAGS: LookSmart Ltd., BellSouth Corp., SEM, advertiser, paid search, search engine, online advertising, search engine company, Internet Service Provider, Internet search, Internet service, AT&T Corp., MSN, Google Inc., service provider, Yahoo! Inc.

Google searches for winning ad strategy

 October 28, 2003 The search giant's purchase of Primedia's Sprinks division could lead the company to re-evaluate how it delivers contextual ads to ordinary Web pages. TAGS: Primedia Inc., advertiser, SEM, Overture Services Inc., customer service, Google Inc., search technology, search engine, Web page, Google Search, Forrester Research Inc.
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