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advertiser [x] , search engine [x] , search result [x]

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Showing 1-12 of 12 results found

Yahoo serving up search ads on mobile phones

October 4, 2006 Company launches beta of sponsored search listings on cell phones in the United States and United Kingdom. TAGS: Yahoo! Inc., advertiser, Internet search advertising, search result, mobile phone, America Online Inc., U.K., search technology, Japan, search engine, Google Inc., U.S.

Supply shortage could drive up cost of clicks

July 19, 2004 Search traffic will likely slow in the coming years, limiting inventory to marketers, study shows. TAGS: eMarketer, advertiser, paid search, Nielsen/NetRatings, Internet search, search engine, search result, Yahoo! Inc., traffic, research company, Google Inc.

That Google feeling, but on the cheap

December 2, 2005 Start-up Pinstorm thinks advertisers will be glad to pay less for search keywords, even if they're not so obvious. TAGS: advertiser, Google Inc., Yahoo! Inc., search result, search engine, New York, link

Google settlement or not, click fraud won't go away

April 10, 2006 Planned $90 million settlement may end lawsuit against search behemoth, but it won't end problem for Net advertisers. TAGS: click fraud, advertiser, online advertising, settlement, Google Inc., Internet search advertising, click, Yahoo! Inc., search engine, rival, lawsuit, search result, Time Warner Inc., MSN

Google ads a threat to eBay trademark?

August 9, 2003 The auction giant moves to block Google advertisers from using its trademark in sponsored search results. TAGS: eBay Inc., advertiser, SEM, trademark, Google Inc., Overture Services Inc., search result, search engine, owner, law, brand, antitrust

Ask Jeeves denounces paid inclusion

March 3, 2004 The company will stop accepting advertiser payments for inclusion in its searchable Web database, a move to draw competitive lines between it and Yahoo's new search engine. TAGS: Ask Jeeves Inc., inclusion, advertiser, search engine company, Internet search, text advertisement, search engine, Yahoo! Inc., placement, index, search result, Overture Services Inc., relationship, payment, Google Inc., vice president

Google bolsters advertising tools

October 9, 2003 The search company augments its popular AdWords program with several new features, including a tool that lets advertisers gauge how frequently clicks on paid links result in transactions. TAGS: Google AdWords, advertiser, Google Inc., search result, upgrade, link, search engine, America Online Inc.

Google to power Terra Lycos U.S. ads

September 30, 2003 The Spanish Web portal signs a pact with the search engine provider to use the Google's context-oriented advertising tools across several of its Web sites. TAGS: Terra Lycos, Terra Networks SA, Google AdSense, Angelfire, Tripod, search engine company, Google Inc., advertiser, search engine, search result, opportunity

New Snap site thinks outside the search box

October 6, 2004 Idealab founder follows success of Overture Services with another search project--one that tries to guess what you really want. TAGS: Bill Gross, Idealab, Overture Services Inc., advertiser, Internet search, Internet Service Provider, search result, search engine, founder, Internet service, search, service provider

Geico sues Google, Overture over trademarks

May 18, 2004 The auto insurance company is taking the search engines to court for allegedly violating its trademarks by selling them as keywords in their advertising programs. TAGS: GEICO, Overture Services Inc., consumer confusion, trademark, insurance company, advertiser, Google Inc., complaint, Yahoo! Inc., search engine, insurance, search result, practice, brand, U.S.

Google wants ruling on search trademark law

December 5, 2003 Aiming to pre-empt mounting complaints of trademark violations, the search company asks a court to rule on whether its keyword-advertising policy is legal. TAGS: trademark, Google Inc., marketer, infringement, advertiser, court, complaint, law, policy, search result, eBay Inc., search engine, California

Year in review: Searching for dollars

January 8, 2004 Commercial search was the saving grace of advertising sales in 2003 for many companies, reminding everyone of the early promise and growth of the online ad industry. TAGS: Overture Services Inc., analytics, IPO, online advertising, local search, paid search, Google Inc., advertiser, search engine company, search technology, dollar, search, search result, search engine, Yahoo! Inc., Web browser
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