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Content from CNET tagged with
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search engine
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search result
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Yahoo serving up search ads on mobile phones
October 4, 2006
Company launches beta of sponsored search listings on cell phones in the United States and United Kingdom.
TAGS:
Yahoo! Inc.
,
advertiser
,
Internet search advertising
,
search result
,
mobile phone
,
America Online Inc.
,
U.K.
,
search technology
,
Japan
,
search engine
,
Google Inc.
,
U.S.
Supply shortage could drive up cost of clicks
July 19, 2004
Search traffic will likely slow in the coming years, limiting inventory to marketers, study shows.
TAGS:
eMarketer
,
advertiser
,
paid search
,
Nielsen/NetRatings
,
Internet search
,
search engine
,
search result
,
Yahoo! Inc.
,
traffic
,
research company
,
Google Inc.
That Google feeling, but on the cheap
December 2, 2005
Start-up Pinstorm thinks advertisers will be glad to pay less for search keywords, even if they're not so obvious.
TAGS:
advertiser
,
Google Inc.
,
Yahoo! Inc.
,
search result
,
search engine
,
New York
,
link
Google settlement or not, click fraud won't go away
April 10, 2006
Planned $90 million settlement may end lawsuit against search behemoth, but it won't end problem for Net advertisers.
TAGS:
click fraud
,
advertiser
,
online advertising
,
settlement
,
Google Inc.
,
Internet search advertising
,
click
,
Yahoo! Inc.
,
search engine
,
rival
,
lawsuit
,
search result
,
Time Warner Inc.
,
MSN
Google ads a threat to eBay trademark?
August 9, 2003
The auction giant moves to block Google advertisers from using its trademark in sponsored search results.
TAGS:
eBay Inc.
,
advertiser
,
SEM
,
trademark
,
Google Inc.
,
Overture Services Inc.
,
search result
,
search engine
,
owner
,
law
,
brand
,
antitrust
Ask Jeeves denounces paid inclusion
March 3, 2004
The company will stop accepting advertiser payments for inclusion in its searchable Web database, a move to draw competitive lines between it and Yahoo's new search engine.
TAGS:
Ask Jeeves Inc.
,
inclusion
,
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search engine company
,
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,
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,
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,
Yahoo! Inc.
,
placement
,
index
,
search result
,
Overture Services Inc.
,
relationship
,
payment
,
Google Inc.
,
vice president
Google bolsters advertising tools
October 9, 2003
The search company augments its popular AdWords program with several new features, including a tool that lets advertisers gauge how frequently clicks on paid links result in transactions.
TAGS:
Google AdWords
,
advertiser
,
Google Inc.
,
search result
,
upgrade
,
link
,
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,
America Online Inc.
Google to power Terra Lycos U.S. ads
September 30, 2003
The Spanish Web portal signs a pact with the search engine provider to use the Google's context-oriented advertising tools across several of its Web sites.
TAGS:
Terra Lycos
,
Terra Networks SA
,
Google AdSense
,
Angelfire
,
Tripod
,
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,
Google Inc.
,
advertiser
,
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,
search result
,
opportunity
New Snap site thinks outside the search box
October 6, 2004
Idealab founder follows success of Overture Services with another search project--one that tries to guess what you really want.
TAGS:
Bill Gross
,
Idealab
,
Overture Services Inc.
,
advertiser
,
Internet search
,
Internet Service Provider
,
search result
,
search engine
,
founder
,
Internet service
,
search
,
service provider
Geico sues Google, Overture over trademarks
May 18, 2004
The auto insurance company is taking the search engines to court for allegedly violating its trademarks by selling them as keywords in their advertising programs.
TAGS:
GEICO
,
Overture Services Inc.
,
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Google Inc.
,
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,
Yahoo! Inc.
,
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,
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,
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,
practice
,
brand
,
U.S.
Google wants ruling on search trademark law
December 5, 2003
Aiming to pre-empt mounting complaints of trademark violations, the search company asks a court to rule on whether its keyword-advertising policy is legal.
TAGS:
trademark
,
Google Inc.
,
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,
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,
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,
eBay Inc.
,
search engine
,
California
Year in review: Searching for dollars
January 8, 2004
Commercial search was the saving grace of advertising sales in 2003 for many companies, reminding everyone of the early promise and growth of the online ad industry.
TAGS:
Overture Services Inc.
,
analytics
,
IPO
,
online advertising
,
local search
,
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,
Google Inc.
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