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advertiser [x] , Google Inc. [x] , search engine [x]

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Showing 1-20 of 32 results found

Google seeks more marketers

February 2, 2005 Search giant launches program that pays $20 to any Web site for referring a new advertiser or publishing partner. TAGS: marketer, advertiser, Google Inc., search engine

Spam experts at MIT lift curtain on search

March 30, 2007 With no real cure for search engine spam in play, educating legitimate marketers is key. TAGS: search engine, advertiser, Google AdSense, BMW, spam, search engine optimization, Google Inc., expert, brand, solution, conference, speakers, Yahoo! Inc., Microsoft Corp.

Google preps new tool to juice revenue

May 10, 2004 The search giant plans a keyword service that will let advertisers automatically tap obscure terms and phrases, CNET News.com has learned. TAGS: advertiser, Google Inc., IPO, search engine, Yahoo! Inc., leader, U.S.

Yahoo names click fraud czar

March 22, 2007 Web search company promotes staff attorney to vice president of quality for the advertising system. TAGS: click fraud, advertiser, Yahoo! Inc., search engine company, Internet search, click, Google Inc., vice president, attorney, search engine

That Google feeling, but on the cheap

December 2, 2005 Start-up Pinstorm thinks advertisers will be glad to pay less for search keywords, even if they're not so obvious. TAGS: advertiser, Google Inc., Yahoo! Inc., search result, search engine, New York, link

Google settlement or not, click fraud won't go away

April 10, 2006 Planned $90 million settlement may end lawsuit against search behemoth, but it won't end problem for Net advertisers. TAGS: click fraud, advertiser, online advertising, settlement, Google Inc., Internet search advertising, click, Yahoo! Inc., search engine, rival, lawsuit, search result, Time Warner Inc., MSN

Click fraud roils search advertisers

March 4, 2005 Skewing sponsored-search listings is a "billion-dollar problem"--and some companies at SES are fighting back. TAGS: click fraud, fraud, medical billing, advertiser, marketer, search engine, Google Inc., president, click, monitoring, Yahoo! Inc.

Google ads a threat to eBay trademark?

August 9, 2003 The auction giant moves to block Google advertisers from using its trademark in sponsored search results. TAGS: eBay Inc., advertiser, SEM, trademark, Google Inc., search engine, Overture Services Inc., search result, law, owner, brand

Yahoo serving up search ads on mobile phones

October 4, 2006 Company launches beta of sponsored search listings on cell phones in the United States and United Kingdom. TAGS: Yahoo! Inc., advertiser, Internet search advertising, mobile phone, search result, U.K., America Online Inc., search technology, Japan, search engine, Google Inc., U.S.

Lawsuit seeks to block Google settlement

May 12, 2006 Suit argues that affected advertisers would not be compensated enough by $90 million click fraud settlement. TAGS: click fraud, proposed settlement, settlement, Arkansas, plaintiff, advertiser, lawsuit, class action, lawyer, Google Inc., search engine, California, Microsoft Corp.

Overture to upgrade analytics software

August 1, 2003 The commercial search provider aims to create a tool that could eventually be used to track the success of Web ad campaigns on rival services, including Google. TAGS: Overture Services Inc., paid search, advertiser, analytics, SEM, search engine, campaign, online advertising, success, agency, Google Inc., Yahoo! Inc., California

Supply shortage could drive up cost of clicks

July 19, 2004 Search traffic will likely slow in the coming years, limiting inventory to marketers, study shows. TAGS: eMarketer, advertiser, paid search, Nielsen/NetRatings, Internet search, search engine, search result, Yahoo! Inc., traffic, research company, Google Inc.

Google click fraud settlement given go-ahead

July 27, 2006 Arkansas judge rejects a challenge claiming that a $90 million settlement with affected advertisers is inadequate. TAGS: click fraud, Arkansas, settlement, advertiser, pay-per-click advertising, search engine, attorney, Google Inc., Yahoo! Inc., Judge, court, monitor

Study: Click fraud could threaten pay-per-click model

July 5, 2006 Survey finds that 27 percent of respondents say they've already slowed or stopped their pay-per-click advertising. TAGS: click fraud, pay-per-click advertising, advertiser, fraud, Yahoo! Inc., study, click, Google Inc., representative, survey, search engine, Microsoft Corp.

Customers rage at Google tweak

November 14, 2003 The search giant's new ad program is drawing some complaints from angry advertisers, who say the plan is costing them sales and money. TAGS: advertiser, visibility, Google Inc., Overture Services Inc., online advertising, complaint, IPO, search engine

Google plans trademark gambit

April 13, 2004 The search engine giant plans to remove some limits on keyword advertising sales, highlighting a high-stakes gamble for its popular advertising service. TAGS: Google Inc., advertiser, paid search, eBay Inc., search engine, finance, Time Warner Inc., expert, Yahoo! Inc.

Google calls click fraud estimates overblown

August 8, 2006 Search giant releases internal report as it fights back against what it claims are industry exaggerations of click fraud. TAGS: click fraud, Google AdWords, advertiser, methodology, Google Inc., pay-per-click advertising, click, search engine, Yahoo! Inc., Web browser, Microsoft Corp.

Google bolsters advertising tools

October 9, 2003 The search company augments its popular AdWords program with several new features, including a tool that lets advertisers gauge how frequently clicks on paid links result in transactions. TAGS: Google AdWords, advertiser, Google Inc., search result, upgrade, link, search engine, America Online Inc.

BellSouth searches for new ad sales

November 18, 2003 The major telephone and Internet service provider forms a search engine marketing service in an attempt to capitalize on the popularity of paid search. TAGS: LookSmart Ltd., BellSouth Corp., SEM, advertiser, paid search, search engine, search engine company, online advertising, Internet Service Provider, Internet search, AT&T Corp., Internet service, service provider, MSN, Google Inc., Yahoo! Inc.

Google to power Terra Lycos U.S. ads

September 30, 2003 The Spanish Web portal signs a pact with the search engine provider to use the Google's context-oriented advertising tools across several of its Web sites. TAGS: Terra Lycos, Terra Networks SA, Google AdSense, Tripod, Angelfire, search engine company, Google Inc., advertiser, search engine, search result, opportunity
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