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NewsAdvertisers may face public humiliation over adware
February 10, 2006 U.S. Federal Trade Commission may put companies that use adware to advertise their products up for public humiliation. - News
Right Media launches online ad auction
June 19, 2006 Service lets users bid for display ad space rather than going through networks or agencies that set prices, take cuts. - News
Nokia introduces mobile ad services
March 6, 2007 Leading phone maker launching two features aimed at helping struggling operators take advantage of advertising revenue stream. - News
Click fraud increasing, study finds
July 17, 2006 Fraudulent clicks climbed 3 percent since last quarter, click fraud consultancy says. - News
Google settlement or not, click fraud won't go away
April 10, 2006 Planned $90 million settlement may end lawsuit against search behemoth, but it won't end problem for Net advertisers. - News
Microsoft ready to spend--but on what?
May 3, 2006 Ad execs could get a hint of what the software maker will pick up in its planned spending spree. Images: MSN's AdCenter - News
Digital ads tune in
April 29, 2004 Traditional advertisers are trying to use ad-skipping technologies and the like to their interactive advantage and are shifting their dollars toward more "accountable" campaigns. - News
Google click fraud settlement given go-ahead
July 27, 2006 Arkansas judge rejects a challenge claiming that a $90 million settlement with affected advertisers is inadequate. - News
GoFish out to hook youth marketers
February 18, 2008 The company is bundling dozens of smaller kids sites to build one big marketplace in an effort to appeal to advertisers. - News
Restoring the ad equilibrium for bloggers
December 6, 2007 BuzzLogic CEO Rob Crumpler says blogs still have not attained real advertiser street "cred," but that may be about to change - News
At 3GSM, a call for mobile-ad standards
February 13, 2007 Standards will make advertising easier, more cost-effective, say GSM and Vodafone CEOs. Also, Yahoo announces new ad deals. - News
Google calls click fraud estimates overblown
August 8, 2006 Search giant releases internal report as it fights back against what it claims are industry exaggerations of click fraud. - News
Google says click fraud settlement near
March 9, 2006 Under proposed $90 million settlement, Google would give ad credits for fraudulent clicks on ads dating back to 2002. - News
Google buys ad firm DoubleClick for $3.1 billion
April 14, 2007 Deal boosts the search giant's banner advertising business, which lagged rival Yahoo's. - News
Now playing on TiVo: Targeted ads
November 28, 2006 Many consumers buy DVRs to skip commercials. Still, the market leader is offering viewers the option to watch targeted ads. - News
New game trades wizards, elves for barflies, bouncers
July 5, 2006 And ads. "Nightscape" puts players into nightclubs and features "seamless" in-game product placement. - News
Searching for bargains on Google Maps
August 15, 2006 Google Maps users will be able to access coupons from more than 12,000 advertisers. Images: Google maps out discounts - News
Super Bowl ads go online
February 3, 2006 Companies will re-air TV ads on the Net, buying keywords and promoting Web sites to squeeze more life from superexpensive spots. - News
Google takes ad sales to print
August 31, 2005 Search giant quietly tests magazine ad market, in attempt to capture traditional advertising dollars. - News
FTC allows Google-DoubleClick merger to proceed
December 20, 2007 In a 4-1 vote, regulators give their blessing to the controversial union, despite outcry from competitors and privacy advocates.
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