24/7 Real Media Inc.

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News Stories

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Ad giant to scoop up 24/7 Real Media

May 17, 2007 WPP, one of the world's largest ad agencies, plans to buy the digital marketer for $649 million. TAGS: 24/7 Real Media Inc., Google Inc.

24/7, Kanoodle team up on targeted ads

May 24, 2004 Second-tier paid-search company Kanoodle.com plans to license 24/7 Real Media's Web surfer analysis system in order to develop its own service for behaviorally targeted text ads. TAGS: 24/7 Real Media Inc., text advertisement, New York, analysis

Quantifying Microsoft's biggest purchase ever

May 18, 2007 For $6 billion, Redmond gets Aquantive, a leading player in serving online ads. But will it get peace of mind?Microsoft to buy Aquantive for $6 billion TAGS: aQuantive Inc., online advertising, 24/7 Real Media Inc., DoubleClick Inc., Redmond, Google Inc., Microsoft Corp., Yahoo! Inc.

New dawn of online ad profiling

May 7, 2003 The practice of gathering data about Web site visitors faded years ago due to privacy criticism, but it's back in vogue as Web sites look for ways to boost revenue. TAGS: DoubleClick Inc., 24/7 Real Media Inc., online advertising, data mining, profile, Google Inc.

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