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Show Results by: News (5)

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News Stories

Showing 1-5 of 5 results found

TiVo extends ad features

July 18, 2005 Company launches new technology designed to let advertisers pack more information into their spots. TAGS: TiVo Inc., advertiser, tag, viewer

TiVo tests pop-up-style ads

March 29, 2005 Company floats trial balloon for interactive advertising tools akin to those found on Web. TAGS: TiVo Inc., tag, Comcast Corp., viewer

Now playing on TiVo: Targeted ads

November 28, 2006 Many consumers buy DVRs to skip commercials. Still, the market leader is offering viewers the option to watch targeted ads. TAGS: TiVo Inc., video recorder, digital video, DVR, advertiser, recorder, viewer, satellite, TV

Me TV: Program your own prime time

April 11, 2005 Viewers are entering the realm of custom TV, finding exactly what they want to watch, whenever they want it, wherever they happen to be. TAGS: digital video recording, TiVo Inc., Microsoft Windows XP Media Center, viewer, digital video, TV, Comcast Corp., leader

Nielsen's mobile-TV challenge

December 12, 2005 Nielsen, others offer better ways to track mobile-television viewers. But can they keep up with industry transformation? TAGS: Nielsen Media Research, ratings company, rating, viewer, TiVo Inc., TV, Apple iPod, Apple Computer

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