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'Turok' maker plays the name game

August 27, 2002 Acclaim hypes "Turok: Evolution" by offering $10,000 to parents who name their newborn after the game's hero. It's just one of many over-the-top ploys being tried by the industry. TAGS: stunt, promotion, parent, Nintendo Co. Ltd., video game, Microsoft Xbox, console, games, Microsoft Corp., video

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