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Viewers of Bowl ads rush to Internet

February 7, 2006 People don't wait for the game to end before logging on to Web sites or searching via related keywords. TAGS: Akamai Technologies Inc., Super Bowl, PepsiCo, Nielsen/NetRatings, IFILM Corp., spike, visitor, job search, advertiser, traffic, Yahoo! Inc., viewer, America Online Inc., Time Warner Inc., search engine

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