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Robert Bach

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Microsoft's Bach pitches 'user-driven marketing'

May 2, 2007 Robert Bach, head of Microsoft's Entertainment and Devices division, says new Web apps are "changing the world of marketing."Photos: Talking marketing at Mix '07 TAGS: Robert Bach, Burger King Corp., Gears of War, Web application, Microsoft Zune, Microsoft Xbox, Microsoft Windows Live, Xbox 360, conference, Microsoft Corp., entertainment, games, TV, video, Microsoft Windows

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