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Content from CNET tagged with
Right Media Inc.
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Right Media launches online ad auction
June 19, 2006
Service lets users bid for display ad space rather than going through networks or agencies that set prices, take cuts.
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In ad wars, Yahoo aims for Right touch
April 30, 2007
Purchase of Right Media online ad exchange raises stakes after rival Google's recent buy of online ad firm DoubleClick.
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Yahoo invests in two online ad companies
October 17, 2006
Yahoo buys AdInterax, which makes tools for creating multimedia ads, and is joining the Right Media Exchange.
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Yahoo launches customizable ad tool
July 2, 2007
SmartAds system lets marketers offer ads that are tailored to the Web surfer's age, gender, location and online activities.
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Yahoo earnings drop on slow ad sales
October 17, 2006
Third-quarter results meet lowered expectations with net income dropping greatly from a year ago. Fourth-quarter forecast lowered.
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