Content from CNET tagged with

Right Media Inc.

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Right Media launches online ad auction

June 19, 2006 Service lets users bid for display ad space rather than going through networks or agencies that set prices, take cuts. TAGS: Right Media Inc., online advertising, advertiser, marketplace, auction, agency, CEO, Google Inc., Microsoft Corp.

In ad wars, Yahoo aims for Right touch

April 30, 2007 Purchase of Right Media online ad exchange raises stakes after rival Google's recent buy of online ad firm DoubleClick. TAGS: Right Media Inc., online advertising, DoubleClick Inc., Yahoo! Inc., stake, exchange, inventory, Terry Semel, marketplace, Forrester Research Inc., leg, Google Inc.

Yahoo invests in two online ad companies

October 17, 2006 Yahoo buys AdInterax, which makes tools for creating multimedia ads, and is joining the Right Media Exchange. TAGS: Right Media Inc., AdInterax, online advertising, online advertising company, Yahoo! Inc., advertiser, Internet advertising, advertising agency, investment, multimedia

Yahoo launches customizable ad tool

July 2, 2007 SmartAds system lets marketers offer ads that are tailored to the Web surfer's age, gender, location and online activities. TAGS: Right Media Inc., Yahoo Launch, Yahoo! Inc., online advertising, San Francisco, Google Inc.

Yahoo earnings drop on slow ad sales

October 17, 2006 Third-quarter results meet lowered expectations with net income dropping greatly from a year ago. Fourth-quarter forecast lowered. TAGS: Right Media Inc., traffic acquisition cost, Terry Semel, advertising sales, forecast, net income, Yahoo! Inc., compensation, CEO
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