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Content from CNET tagged with
Right Media Inc.
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Right Media launches online ad auction
June 19, 2006
Service lets users bid for display ad space rather than going through networks or agencies that set prices, take cuts.
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Google Inc.
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Microsoft Corp.
In ad wars, Yahoo aims for Right touch
April 30, 2007
Purchase of Right Media online ad exchange raises stakes after rival Google's recent buy of online ad firm DoubleClick.
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online advertising
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DoubleClick Inc.
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Terry Semel
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Forrester Research Inc.
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Google Inc.
Yahoo invests in two online ad companies
October 17, 2006
Yahoo buys AdInterax, which makes tools for creating multimedia ads, and is joining the Right Media Exchange.
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Yahoo launches customizable ad tool
July 2, 2007
SmartAds system lets marketers offer ads that are tailored to the Web surfer's age, gender, location and online activities.
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Google Inc.
Yahoo earnings drop on slow ad sales
October 17, 2006
Third-quarter results meet lowered expectations with net income dropping greatly from a year ago. Fourth-quarter forecast lowered.
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traffic acquisition cost
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