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News Stories
Showing 1-3 of 3 results foundThis is your brain on video games, ads
August 21, 2007 It may sound like science fiction, but one company is helping market researchers track how the brain responds to content like games and ads.Photos: Scanning brain wavesWho really won during the Super Bowl?
February 5, 2007 Brain scans reveal that most million-dollar ads failed to connect with viewers, but one stands out as a clear winner.Yahoo goes punk with a Zen twist
October 17, 2006 newsmaker Product strategist Bradley Horowitz is on a mission: Help Yahoo "break its own rules for its own good." Sponsored matches for "video"
