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This is your brain on a Super Bowl ad

February 8, 2006 Researchers release brain scans that show what feelings--if any--this year's ads triggered in viewers. Photos: Your brain on ads TAGS: Federal Express, Super Bowl, brain, emotion, researcher, viewer, Disney Corp., activity, response

Who really won during the Super Bowl?

February 5, 2007 Brain scans reveal that most million-dollar ads failed to connect with viewers, but one stands out as a clear winner. TAGS: Super Bowl, brain, Coca-Cola Co., emotion, robot, imaging, video game, Sprint Nextel, response, video

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