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public relations [x] , TV [x]

News Stories

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NBC, Apple play game of brinkmanship

August 31, 2007 news analysis A day after reports said NBC would not renew its iTunes contract, Apple announces it will not offer NBC's new TV shows. This spat is about control. TAGS: Apple Computer, Universal Music Group, contract, pricing, public relations, intellectual property, Apple iTunes, entertainment, TV, lawyer, music, Apple iPod

Does YouTube have a control problem?

February 3, 2007 Viacom's order to pull clips illustrates the challenges the Internet's biggest video-sharing site faces as it grows. TAGS: Viacom Inc., YouTube, holder, public relations, entertainment, video, Google Inc., TV, e-mail

NY's 'Halo 3' launch was no riot, but it was close

September 25, 2007 For the final installment of its wildly popular Xbox 360 first-person shooter trilogy, Microsoft pulls all the stops.Video: Midnight launch in NY TAGS: Halo 3, launch, Best Buy Co. Inc., Manhattan, public relations, New York, Xbox 360, Microsoft Xbox, TV, camera, Microsoft Corp., video, photograph
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