Content from CNET tagged with

Procter & Gamble Co.

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Showing 1-4 of 4 results found

'Smart shelf' test triggers fresh criticism

November 15, 2003 Wal-Mart Stores and Procter & Gamble quietly tested a controversial new smart-chip-based retail technology earlier this year, representatives of both companies confirm. TAGS: Procter & Gamble Co., Wal-Mart Stores Inc., shelf, Gillette Co., RFID, shopper, radio frequency, criticism, representative, spokeswoman, radio, webcam

Experts: Let customers help brand your product

March 3, 2007 Smart marketers are letting consumers play with their brand message online, say experts at a Las Vegas advertising confab. TAGS: Procter & Gamble Co., brand, branding, expert, Las Vegas, Microsoft Corp., Yahoo! Inc., message

How deep is the online-ad well?

May 9, 2006 Everyone from Microsoft to the tiniest Silicon Alley start-up is counting on online-ad sales. Experts say they've got a huge market still to tap. TAGS: online advertising, eMarketer, Procter & Gamble Co., market research, Ford, media, U.S., radio, start-up, Yahoo! Inc., Microsoft Corp., Google Inc., TV

At 3GSM, a call for mobile-ad standards

February 13, 2007 Standards will make advertising easier, more cost-effective, say GSM and Vodafone CEOs. Also, Yahoo announces new ad deals. TAGS: Vodafone Group Plc., advertiser, Procter & Gamble Co., standards, Yahoo! Inc., Barcelona, alliance, mobile phone, CEO, leader, TV
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