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Google automates personalized search
June 28, 2005
New version of test service learns user interests based on past searches and results that have been clicked on.
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Google Inc.
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Yahoo! Inc.
Why Google's still searching
June 22, 2006
Google wants to foster a more personalized search experience, but it's going down the wrong path, says ChoiceStream CEO Steve Johnson.
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Google Inc.
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Google launches Web History tool in U.K.
August 3, 2007
Released in U.S. in the spring, tool now enables U.K. users to edit and delete items from their Web history.
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Google Inc.
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U.K.
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U.S.
Yahoo debuts personalized search
April 27, 2005
Company launches beta of individualized archives of Web searches, following launch of similar technology by Google last week.
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Yahoo! Inc.
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Google Inc.
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Yahoo tests 'social' search
June 29, 2005
Searchers will be able to bookmark sites, categorize them and attach comments--then share their preferences with a network of friends.
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Yahoo! Inc.
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Google Inc.
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Apple Computer
Future of search rides on relevance
January 30, 2005
Search engine companies agree that their success is contingent on becoming more important in people's daily lives.
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Ask Jeeves Inc.
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Ask.com
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Google Inc.
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MSN
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Yahoo! Inc.
Year in review: Searching for a winner
December 17, 2004
Google went public; Yahoo perfected its own search; and Microsoft said, "Don't count me out!" Then there were all those me-toos.
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