PepsiCo

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News Stories

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Image: Pepsi tests the Web

March 16, 2005 Pepsi's Oneify.com site includes a Webisode and introduces a series of characters that represent different target groups. TAGS: PepsiCo, character

Apple eyes fizz in Pepsi iTunes giveaway

January 18, 2005 Winners who redeem coupon for free song will be entered in drawing for free silver iPod Mini. TAGS: PepsiCo, promotion, Apple iPod Mini, giveaway, bottle, Apple iTunes Music Store, song, Apple Computer, Apple iPod, Apple iTunes

SAP siphons Pepsi away from Oracle

June 9, 2004 The German software maker says it has lured the soft-drink giant by offering greater integration among business applications. TAGS: PepsiCo, SAP AG, Oracle Corp., business application, ERP, division, CRM, software company, database

Yahoo closes chat rooms over child sex concerns

June 23, 2005 Pepsi and others pull ads amid worries that adults were using the chat rooms to seduce minors. TAGS: chat room, Yahoo! Inc., minor, PepsiCo, station, TV

Drink a soda, win a free Xbox

August 29, 2005 Pepsi plans to deliver more than 9,000 new 360 game consoles in a nine-week promotion. TAGS: PepsiCo, game console, console, Microsoft Xbox, winner, Xbox 360, Yahoo! Inc., games, Microsoft Corp.

New Pepsi-iTunes promo, same old 'hack'

February 10, 2005 Buy a soda, unscrew the cap, and see if you've won a free song. Sound familiar? So is the way players are "hacking" the setup. Photos: 'Hacking' the iTunes-Pepsi promo TAGS: bottle, PepsiCo, contest, cap, song, hacking, Apple Computer, Apple iTunes, Apple iPod

Viewers of Bowl ads rush to Internet

February 7, 2006 People don't wait for the game to end before logging on to Web sites or searching via related keywords. TAGS: Super Bowl, Akamai Technologies Inc., PepsiCo, IFILM Corp., spike, visitor, Nielsen/NetRatings, advertiser, traffic, viewer, Time Warner Inc., Yahoo! Inc., America Online Inc., search engine

MTV goes '4D' with virtual-worlds push

March 29, 2007 At N.Y. marketing conference, the cable network touted its game plan for melding content from MTV shows with fully 3D virtual worlds.Images: Living in a virtual Laguna Beach TAGS: MTV, virtual worlds, MTV Networks, metrics, PepsiCo, conference, brand, TV, 3D

Super Bowl ads score Web reaction

February 8, 2005 Big game advertising on TV sends viewers looking online for more information. TAGS: Super Bowl, ComScore, Janet Jackson, PepsiCo, traffic, beverage, increase, Apple iTunes, TV, Apple Computer

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