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Content from CNET tagged with
pay-per-click advertising
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Google Inc.
(8)
Yahoo! Inc.
(6)
search engine
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click fraud
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advertiser
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Microsoft Corp.
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click
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Study: Click fraud could threaten pay-per-click model
July 5, 2006
Survey finds that 27 percent of respondents say they've already slowed or stopped their pay-per-click advertising.
TAGS:
click fraud
,
pay-per-click advertising
,
advertiser
,
Yahoo! Inc.
,
fraud
,
study
,
representative
,
click
,
survey
,
Google Inc.
,
search engine
,
Microsoft Corp.
,
monitor
Google to offer more click fraud protection
March 1, 2007
Advertisers will be able to prevent their pay-per-click ads from showing up at IP addresses of competitors suspected of using click fraud.
TAGS:
click fraud
,
pay-per-click advertising
,
advertiser
,
Google Inc.
,
click
,
IP
Yahoo sued over alleged pay-per-click fraud
May 4, 2006
Suit claims Yahoo is charging for "premium" ads on sites that show spyware ads and sites that appear when surfers misspell URLs.
TAGS:
pay-per-click advertising
,
defendant
,
lawsuit
,
financial reporting
,
Yahoo! Inc.
,
Expedia Inc.
,
New Jersey
,
class action
,
spyware
,
Microsoft Corp.
Simply Hired offers content-related job listings
January 24, 2007
"Job-a-matic" classifieds include pay-per-click feature designed to help Web site publishers make more money.
TAGS:
pay-per-click advertising
,
listing
,
RSS
,
search engine
,
Google Inc.
Court questions Zale's use of trademark in paid search text
April 25, 2007
Buying trademarked search keywords may not be illegal, but using the term in ad text generated by search may be, judge says.
TAGS:
trademark
,
paid search
,
plaintiff
,
pay-per-click advertising
,
court
,
lawsuit
,
Google Inc.
,
motion
,
Yahoo! Inc.
,
search engine
Google, Yahoo, others team against click fraud
August 3, 2006
Search companies and a trade group will set guidelines for online ad clicks in an attempt to combat click fraud.
TAGS:
click fraud
,
pay-per-click advertising
,
guideline
,
online advertising
,
advertiser
,
search engine company
,
Arkansas
,
class action
,
Yahoo! Inc.
,
Google Inc.
,
search engine
Plenty of Google to go around
April 20, 2007
The Internet juggernaut rolls on with strong earnings growth, notable acquisitions and an ever-evolving software lineup.
TAGS:
pay-per-click advertising
,
Froogle
,
acquisition
,
Google Inc.
,
Judge
,
podcast
Google calls click fraud estimates overblown
August 8, 2006
Search giant releases internal report as it fights back against what it claims are industry exaggerations of click fraud.
TAGS:
click fraud
,
advertiser
,
Google AdWords
,
pay-per-click advertising
,
Google Inc.
,
click
,
search engine
,
Yahoo! Inc.
,
Web browser
,
Microsoft Corp.
Google click fraud settlement given go-ahead
July 27, 2006
Arkansas judge rejects a challenge claiming that a $90 million settlement with affected advertisers is inadequate.
TAGS:
settlement
,
click fraud
,
Arkansas
,
advertiser
,
pay-per-click advertising
,
search engine
,
attorney
,
court
,
Google Inc.
,
Judge
,
Yahoo! Inc.
Web 2.0 stars at PC Forum 2006
March 14, 2006
Execs, entrepreneurs and policy makers discuss Web 2.0 technologies and business models giving users more control and choice.
TAGS:
PC Forum
,
Esther Dyson
,
Web 2.0
,
pay-per-click advertising
,
blog
,
entrepreneur
,
TV
,
Web browser
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