Content from CNET tagged with

pay-per-click advertising

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Narrow Your Results: Google Inc. (12); Yahoo! Inc. (8); search engine (7); advertiser (6); click fraud (6); Microsoft Corp. (6); click (4); lawsuit (3); search result (3); Overture Services Inc. (3); Web browser (2); court (2); Arkansas (2); fraud (2); Judge (2)

News Stories

Showing 1-14 of 14 results found

Study: Click fraud could threaten pay-per-click model

July 5, 2006 Survey finds that 27 percent of respondents say they've already slowed or stopped their pay-per-click advertising. TAGS: click fraud, pay-per-click advertising, advertiser, Yahoo! Inc., fraud, study, click, representative, survey, Google Inc., search engine, monitor, Microsoft Corp.

Google to offer more click fraud protection

March 1, 2007 Advertisers will be able to prevent their pay-per-click ads from showing up at IP addresses of competitors suspected of using click fraud. TAGS: click fraud, pay-per-click advertising, advertiser, Google Inc., click, IP

Yahoo, Miva settle pay-per-click patent suit

August 16, 2005 Settlement follows licensing by Google, others in the lucrative keyword search ad market. TAGS: Miva, pay-per-click advertising, Ask Jeeves Inc., patent, Overture Services Inc., Yahoo! Inc., Internet search advertising, search result, Google Inc., MSN, Microsoft Corp.

MSN's Web search picks up steam

January 15, 2005 Net portal is increasingly testing its own legs in Web search race, sending visitors home-baked results over Yahoo's. TAGS: pay-per-click advertising, MSN Search, MSN, Internet search, Overture Services Inc., Yahoo! Inc., search result, Google Inc., Microsoft Corp.

Google gets gruff over click fraud

November 22, 2004 Search giant files suit claiming Net operation fraudulently clicked on text ads for profits, one of the first such civil cases. TAGS: click fraud, pay-per-click advertising, text advertisement, advertiser, Overture Services Inc., Internet advertising, Google Inc., fraud, click, lawsuit, search result, California

Yahoo sued over alleged pay-per-click fraud

May 4, 2006 Suit claims Yahoo is charging for "premium" ads on sites that show spyware ads and sites that appear when surfers misspell URLs. TAGS: pay-per-click advertising, defendant, lawsuit, financial reporting, Expedia Inc., Yahoo! Inc., New Jersey, class action, spyware, Microsoft Corp.

Simply Hired offers content-related job listings

January 24, 2007 "Job-a-matic" classifieds include pay-per-click feature designed to help Web site publishers make more money. TAGS: pay-per-click advertising, listing, RSS, search engine, Google Inc.

Microsoft looks beyond AOL

December 21, 2005 Redmond's desktop leadership, new ad business will help it compete with Google after losing out on the AOL deal, analysts say. TAGS: America Online Inc., pay-per-click advertising, search business, Internet advertising, Google Inc., Time Warner Inc., leadership, search engine, agreement, Microsoft Corp., Microsoft Windows Vista, Microsoft Windows

Court questions Zale's use of trademark in paid search text

April 25, 2007 Buying trademarked search keywords may not be illegal, but using the term in ad text generated by search may be, judge says. TAGS: trademark, paid search, pay-per-click advertising, plaintiff, court, motion, lawsuit, Yahoo! Inc., Google Inc., search engine

Plenty of Google to go around

April 20, 2007 The Internet juggernaut rolls on with strong earnings growth, notable acquisitions and an ever-evolving software lineup. TAGS: pay-per-click advertising, Froogle, Google Inc., acquisition, Judge, podcast

Google, Yahoo, others team against click fraud

August 3, 2006 Search companies and a trade group will set guidelines for online ad clicks in an attempt to combat click fraud. TAGS: click fraud, guideline, pay-per-click advertising, online advertising, advertiser, search engine company, Arkansas, Google Inc., class action, Yahoo! Inc., search engine

Web 2.0 stars at PC Forum 2006

March 14, 2006 Execs, entrepreneurs and policy makers discuss Web 2.0 technologies and business models giving users more control and choice. TAGS: PC Forum, Esther Dyson, Web 2.0, pay-per-click advertising, blog, entrepreneur, TV, Web browser

Google calls click fraud estimates overblown

August 8, 2006 Search giant releases internal report as it fights back against what it claims are industry exaggerations of click fraud. TAGS: click fraud, Google AdWords, advertiser, pay-per-click advertising, Google Inc., click, search engine, Yahoo! Inc., Web browser, Microsoft Corp.

Google click fraud settlement given go-ahead

July 27, 2006 Arkansas judge rejects a challenge claiming that a $90 million settlement with affected advertisers is inadequate. TAGS: settlement, click fraud, Arkansas, advertiser, pay-per-click advertising, search engine, attorney, Google Inc., court, Judge, Yahoo! Inc.

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