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Content from CNET tagged with

paid search ^[x] , search engine ^[x]

Show Results by: News (4)

Narrow Your Results: Yahoo! Inc. (3); Microsoft Corp. (2); motion (1); plaintiff (1); traffic (1); trademark (1); pay-per-click advertising (1); brand (1); financial service (1); branding (1); financial services company (1); Gartner Inc. (1); LendingTree (1); Internet service (1)

News Stories

Showing 1-4 of 4 results found

Lending companies reduce online advertising

February 27, 2008 After January's massive interest rate cut, marketing departments are pulling back on search engine advertising campaigns. TAGS: paid search, online advertising, LendingTree, financial services company, financial service, search engine, interest rate, Yahoo! Inc., Google Inc., U.S.

Searching on Zotspot could earn users a 10 spot

October 31, 2006 Small search site is the latest to use incentives, like paying people for referrals, to draw traffic from the big guys. TAGS: iWon, incentive, paid search, search engine, traffic, Google Inc., Microsoft Corp.

Microsoft hurt by poor Live branding, analysts say

January 26, 2007 Some are concerned the company has slipped in its aim to better compete against Google. TAGS: David Smith, paid search, branding, Microsoft Windows Live, market share, Gartner Inc., Internet service, MSN, Google Inc., brand, Microsoft Corp., search engine, Yahoo! Inc., Microsoft Windows

Court questions Zale's use of trademark in paid search text

April 25, 2007 Buying trademarked search keywords may not be illegal, but using the term in ad text generated by search may be, judge says. TAGS: trademark, paid search, plaintiff, pay-per-click advertising, court, lawsuit, motion, Google Inc., Yahoo! Inc., search engine

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