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Content from CNET tagged with
paid search
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(54)
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Yahoo! Inc.
(40)
Google Inc.
(35)
Overture Services Inc.
(22)
online advertising
(19)
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(16)
Microsoft Corp.
(15)
advertiser
(11)
MSN
(10)
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Showing
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54
results found
Ex-Yahoo exec launches paid search predictor
June 18, 2004
Former Yahoo executive Ellen Siminoff has re-emerged as CEO of Efficient Frontier, which produces a paid-search management service
TAGS:
paid search
,
exec
,
Yahoo! Inc.
,
CEO
Study: Paid search to continue climbing
February 23, 2005
Jupiter says the search market will expand to niches such as travel and financial services.
TAGS:
paid search
,
financial service
,
search engine
,
entertainment
Lending companies reduce online advertising
February 27, 2008
After January's massive interest rate cut, marketing departments are pulling back on search engine advertising campaigns.
TAGS:
LendingTree
,
paid search
,
online advertising
,
financial services company
,
financial service
,
interest rate
,
search engine
,
Google Inc.
,
Yahoo! Inc.
,
U.S.
Paid search feels growing pains
July 8, 2004
As euphoria fades, the industry may be starting to experience a slowdown. Get ready for the summer doldrums.
TAGS:
paid search
,
Overture Services Inc.
,
equity
,
Yahoo! Inc.
,
Wall Street
,
Web company
,
subsidiary
,
sign
,
Google Inc.
,
pricing
,
volume
,
Time Warner Inc.
,
MSN
,
America Online Inc.
Study: Paid search to boost ad dollars
July 30, 2003
A jump in paid search listings will drive online advertising sales in 2003, according to findings released by Jupiter Research.
TAGS:
paid search
,
advertising sales
,
online advertising
,
dot-com
,
Time Warner Inc.
,
broadband
Yahoo profit doubles
April 19, 2005
Rising Web advertising pushes search giant's first-quarter Net income to $205 million.
TAGS:
paid search
,
Yahoo! Inc.
,
net income
,
online advertising
Newspaper sites take up paid search ads
August 25, 2004
Three British newspaper giants have signed deals with Yahoo subsidiary Overture Services.
TAGS:
paid search
,
Overture Services Inc.
,
Yahoo! Inc.
,
Google Inc.
This week in search
February 25, 2005
Paid search is expected to grow faster than any other sector of online advertising, according to a new study.
TAGS:
paid search
,
online advertising
,
IBM Corp.
,
Google Inc.
,
Yahoo! Inc.
Google first-quarter profit rises almost 70 percent
April 19, 2007
Results beat Wall Street expectations as the company turns search market share gains into even more revenue from paid search advertising.
TAGS:
paid search
,
Eric Schmidt
,
Google Inc.
,
Wall Street
,
expectation
,
Yahoo! Inc.
,
commission
,
U.S.
,
Microsoft Corp.
Can Google save America Online?
July 24, 2003
Paid search listings have helped pull Yahoo and Microsoft's MSN Web portal from the dot-com advertising mire, but America Online is still in search of a savior.
TAGS:
paid search
,
America Online Inc.
,
David Joyce
,
Overture Services Inc.
,
dot-com
,
online advertising
,
Google Inc.
,
financial analyst
,
Yahoo! Inc.
,
MSN
,
Time Warner Inc.
,
link
,
Microsoft Corp.
ContextWeb nabs $3 million
September 20, 2004
Online ad technology company also forms a board of directors.
TAGS:
paid search
,
online advertising
,
technology company
Google fourth-quarter profit nearly triples
January 31, 2007
The search giant beats analyst earnings estimates on continued strength in its cash cow paid search business.
TAGS:
paid search
,
traffic acquisition cost
,
Google Inc.
,
Eric Schmidt
,
earnings
,
Yahoo! Inc.
,
radio
,
TV
,
video
Yahoo keeps up profit streak
October 9, 2003
The Internet heavyweight reports a profit of $65.3 million for the past three months, beating analyst targets and marking its sixth consecutive quarter in the black.
TAGS:
paid search
,
Overture Services Inc.
,
Yahoo! Inc.
,
online advertising
,
amortization
,
income
,
Wall Street
Overture to upgrade analytics software
August 1, 2003
The commercial search provider aims to create a tool that could eventually be used to track the success of Web ad campaigns on rival services, including Google.
TAGS:
Overture Services Inc.
,
paid search
,
advertiser
,
analytics
,
SEM
,
search engine
,
campaign
,
online advertising
,
success
,
agency
,
Google Inc.
,
Yahoo! Inc.
,
California
Microsoft hurt by poor Live branding, analysts say
January 26, 2007
Some are concerned the company has slipped in its aim to better compete against Google.
TAGS:
David Smith
,
branding
,
paid search
,
Microsoft Windows Live
,
Internet service
,
brand
,
market share
,
Google Inc.
,
MSN
,
Gartner Inc.
,
Microsoft Corp.
,
search engine
,
Yahoo! Inc.
,
Microsoft Windows
Ballmer details MSN spending plans
May 4, 2006
Microsoft's CEO explains exactly how much his company will spend on beefing up its Internet services.
TAGS:
Steve Ballmer
,
paid search
,
R&D
,
MSN
,
Yahoo! Inc.
,
Microsoft Corp.
,
Internet service
,
CEO
Google sizes up the competition
May 3, 2004
Now that the secretive search king has taken the wraps off its financial data, how does it stack up against that of its rivals?
TAGS:
paid search
,
Overture Services Inc.
,
Google Inc.
,
American Technology Research
,
IPO
,
Yahoo! Inc.
,
margin
,
Internet search
,
America Online Inc.
,
Microsoft Corp.
Microsoft, Baidu form paid-search partnership
December 14, 2006
After Google sells its Baidu shares, company links up with Microsoft to have its listings appear on Microsoft's Chinese sites.
TAGS:
Baidu.com Inc.
,
paid search
,
China
,
Google Inc.
,
agreement
,
Microsoft Corp.
Yahoo earnings to shine on search
April 5, 2004
The portal giant is set to report its financial earnings, capping another quarter dominated by efforts to take on Google and beef up its Web search business.
TAGS:
paid search
,
Yahoo! Inc.
,
traffic acquisition cost
,
earnings
,
Overture Services Inc.
,
SBC Communications Inc.
,
Internet search
,
Google Inc.
,
search engine
,
e-mail
Overture a better buy than expected?
August 18, 2003
Yahoo's acquisition of the paid search company may be more lucrative than the Web portal originally led on, according to a Wall Street analyst.
TAGS:
Overture Services Inc.
,
EBITDA
,
paid search
,
estimate
,
Inktomi
,
Yahoo! Inc.
,
Web portal
,
portal
,
Wall Street
,
acquisition
,
search engine company
,
MSN
,
search engine
,
Internet search
,
Google Inc.
,
Microsoft Corp.
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