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Content from CNET tagged with
paid search
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Yahoo! Inc.
(20)
Google Inc.
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online advertising
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Study: Paid search to continue climbing
February 23, 2005
Jupiter says the search market will expand to niches such as travel and financial services.
TAGS:
paid search
,
financial service
,
search engine
,
entertainment
Newspaper sites take up paid search ads
August 25, 2004
Three British newspaper giants have signed deals with Yahoo subsidiary Overture Services.
TAGS:
paid search
,
Overture Services Inc.
,
Yahoo! Inc.
,
Google Inc.
Paid search feels growing pains
July 8, 2004
As euphoria fades, the industry may be starting to experience a slowdown. Get ready for the summer doldrums.
TAGS:
paid search
,
Overture Services Inc.
,
equity
,
Wall Street
,
Web company
,
Yahoo! Inc.
,
subsidiary
,
pricing
,
sign
,
Time Warner Inc.
,
Google Inc.
,
volume
,
MSN
,
America Online Inc.
ContextWeb nabs $3 million
September 20, 2004
Online ad technology company also forms a board of directors.
TAGS:
paid search
,
online advertising
,
technology company
Lending companies reduce online advertising
February 27, 2008
After January's massive interest rate cut, marketing departments are pulling back on search engine advertising campaigns.
TAGS:
paid search
,
online advertising
,
LendingTree
,
financial service
,
financial services company
,
interest rate
,
search engine
,
Yahoo! Inc.
,
Google Inc.
,
U.S.
Yahoo profit doubles
April 19, 2005
Rising Web advertising pushes search giant's first-quarter Net income to $205 million.
TAGS:
paid search
,
net income
,
Yahoo! Inc.
,
Web Advertising
,
online advertising
This week in search
February 25, 2005
Paid search is expected to grow faster than any other sector of online advertising, according to a new study.
TAGS:
paid search
,
online advertising
,
IBM Corp.
,
Google Inc.
,
Yahoo! Inc.
Google fourth-quarter profit nearly triples
January 31, 2007
The search giant beats analyst earnings estimates on continued strength in its cash cow paid search business.
TAGS:
paid search
,
traffic acquisition cost
,
earnings
,
Eric Schmidt
,
Google Inc.
,
Yahoo! Inc.
,
radio
,
TV
,
video
Yahoo profit doubles; shares tumble
July 7, 2004
Web giant reports profit of $112.5 million, meeting expectations. Shares drop in after-hours trading.
TAGS:
paid search
,
traffic acquisition cost
,
Yahoo! Inc.
,
Overture Services Inc.
,
search business
,
earnings
,
Wall Street
,
Google Inc.
Microsoft hurt by poor Live branding, analysts say
January 26, 2007
Some are concerned the company has slipped in its aim to better compete against Google.
TAGS:
David Smith
,
paid search
,
branding
,
Microsoft Windows Live
,
Internet service
,
market share
,
Gartner Inc.
,
MSN
,
Google Inc.
,
brand
,
Microsoft Corp.
,
search engine
,
Yahoo! Inc.
,
Microsoft Windows
Ballmer details MSN spending plans
May 4, 2006
Microsoft's CEO explains exactly how much his company will spend on beefing up its Internet services.
TAGS:
Steve Ballmer
,
paid search
,
R&D
,
MSN
,
Internet service
,
Yahoo! Inc.
,
Microsoft Corp.
,
CEO
Google first-quarter profit rises almost 70 percent
April 19, 2007
Results beat Wall Street expectations as the company turns search market share gains into even more revenue from paid search advertising.
TAGS:
paid search
,
Wall Street
,
Google Inc.
,
expectation
,
Eric Schmidt
,
Yahoo! Inc.
,
commission
,
U.S.
,
Microsoft Corp.
Microsoft makes Massive bet on in-game ads
May 4, 2006
Software maker buys Massive, which serves up ads within games, to be key part of its online strategy.
TAGS:
paid search
,
software company
,
video game
,
Microsoft Corp.
,
games
,
video
Microsoft, Baidu form paid-search partnership
December 14, 2006
After Google sells its Baidu shares, company links up with Microsoft to have its listings appear on Microsoft's Chinese sites.
TAGS:
Baidu.com Inc.
,
paid search
,
China
,
agreement
,
Google Inc.
,
Microsoft Corp.
Mozilla backtracks in eBay privacy flap
November 23, 2004
Open-source group updates German-language version of Firefox amid questions over how search tool handled private data.
TAGS:
Mozilla Corp.
,
foundation
,
paid search
,
controversy
,
eBay Inc.
,
search engine company
,
Firefox
,
search tool
,
message board
,
Time Warner Inc.
,
open source
,
Web browser
,
spyware
Study: Net users confused about search
January 24, 2005
Millions of Americans use search engines, but most know little about how they work or how results are presented.
TAGS:
search engine
,
paid search
,
study
,
Yahoo! Inc.
,
Google Inc.
Supply shortage could drive up cost of clicks
July 19, 2004
Search traffic will likely slow in the coming years, limiting inventory to marketers, study shows.
TAGS:
eMarketer
,
advertiser
,
paid search
,
Nielsen/NetRatings
,
Internet search
,
search engine
,
search result
,
research company
,
traffic
,
Yahoo! Inc.
,
Google Inc.
,
U.S.
Overture tool broadens ad analysis
July 28, 2004
Software lets advertisers automate keyword bidding based on response metrics and figure out which campaigns are underperforming.
TAGS:
Overture Services Inc.
,
online advertising
,
paid search
,
campaign
,
analysis
,
Yahoo! Inc.
Microsoft opens MSN Music store
September 1, 2004
Software maker launches MSN Music a day early. Songs and albums can now be purchased on the rival to Apple's iTunes.
TAGS:
MSN
,
paid search
,
Windows Media
,
song
,
portable device
,
Napster Inc.
,
integration
,
digital music
,
track
,
Apple Computer
,
MSN Messenger
,
Microsoft Corp.
,
IM
,
Microsoft Windows Media Player
,
music
,
Apple iTunes
Microsoft 'not happy' with search results
January 26, 2007
Software company cuts forecast for its advertising business amid continued share loss to Google and other rivals.
TAGS:
paid search
,
market share
,
query
,
Yahoo! Inc.
,
search result
,
Microsoft Corp.
,
Internet service
,
Google Inc.
,
software company
,
Microsoft Windows
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