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paid search

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Showing 1-20 of 54 results found

Ex-Yahoo exec launches paid search predictor

June 18, 2004 Former Yahoo executive Ellen Siminoff has re-emerged as CEO of Efficient Frontier, which produces a paid-search management service TAGS: paid search, exec, Yahoo! Inc., CEO

Study: Paid search to continue climbing

February 23, 2005 Jupiter says the search market will expand to niches such as travel and financial services. TAGS: paid search, financial service, search engine, entertainment

Lending companies reduce online advertising

February 27, 2008 After January's massive interest rate cut, marketing departments are pulling back on search engine advertising campaigns. TAGS: LendingTree, paid search, online advertising, financial services company, financial service, interest rate, search engine, Google Inc., Yahoo! Inc., U.S.

Paid search feels growing pains

July 8, 2004 As euphoria fades, the industry may be starting to experience a slowdown. Get ready for the summer doldrums. TAGS: paid search, Overture Services Inc., equity, Yahoo! Inc., Wall Street, Web company, subsidiary, sign, Google Inc., pricing, volume, Time Warner Inc., MSN, America Online Inc.

Study: Paid search to boost ad dollars

July 30, 2003 A jump in paid search listings will drive online advertising sales in 2003, according to findings released by Jupiter Research. TAGS: paid search, advertising sales, online advertising, dot-com, Time Warner Inc., broadband

Yahoo profit doubles

April 19, 2005 Rising Web advertising pushes search giant's first-quarter Net income to $205 million. TAGS: paid search, Yahoo! Inc., net income, online advertising

Newspaper sites take up paid search ads

August 25, 2004 Three British newspaper giants have signed deals with Yahoo subsidiary Overture Services. TAGS: paid search, Overture Services Inc., Yahoo! Inc., Google Inc.

This week in search

February 25, 2005 Paid search is expected to grow faster than any other sector of online advertising, according to a new study. TAGS: paid search, online advertising, IBM Corp., Google Inc., Yahoo! Inc.

Google first-quarter profit rises almost 70 percent

April 19, 2007 Results beat Wall Street expectations as the company turns search market share gains into even more revenue from paid search advertising. TAGS: paid search, Eric Schmidt, Google Inc., Wall Street, expectation, Yahoo! Inc., commission, U.S., Microsoft Corp.

Can Google save America Online?

July 24, 2003 Paid search listings have helped pull Yahoo and Microsoft's MSN Web portal from the dot-com advertising mire, but America Online is still in search of a savior. TAGS: paid search, America Online Inc., David Joyce, Overture Services Inc., dot-com, online advertising, Google Inc., financial analyst, Yahoo! Inc., MSN, Time Warner Inc., link, Microsoft Corp.

ContextWeb nabs $3 million

September 20, 2004 Online ad technology company also forms a board of directors. TAGS: paid search, online advertising, technology company

Google fourth-quarter profit nearly triples

January 31, 2007 The search giant beats analyst earnings estimates on continued strength in its cash cow paid search business. TAGS: paid search, traffic acquisition cost, Google Inc., Eric Schmidt, earnings, Yahoo! Inc., radio, TV, video

Yahoo keeps up profit streak

October 9, 2003 The Internet heavyweight reports a profit of $65.3 million for the past three months, beating analyst targets and marking its sixth consecutive quarter in the black. TAGS: paid search, Overture Services Inc., Yahoo! Inc., online advertising, amortization, income, Wall Street

Overture to upgrade analytics software

August 1, 2003 The commercial search provider aims to create a tool that could eventually be used to track the success of Web ad campaigns on rival services, including Google. TAGS: Overture Services Inc., paid search, advertiser, analytics, SEM, search engine, campaign, online advertising, success, agency, Google Inc., Yahoo! Inc., California

Ballmer details MSN spending plans

May 4, 2006 Microsoft's CEO explains exactly how much his company will spend on beefing up its Internet services. TAGS: Steve Ballmer, paid search, R&D, MSN, Yahoo! Inc., Microsoft Corp., Internet service, CEO

Google sizes up the competition

May 3, 2004 Now that the secretive search king has taken the wraps off its financial data, how does it stack up against that of its rivals? TAGS: paid search, Overture Services Inc., Google Inc., American Technology Research, IPO, Yahoo! Inc., margin, Internet search, America Online Inc., Microsoft Corp.

Microsoft, Baidu form paid-search partnership

December 14, 2006 After Google sells its Baidu shares, company links up with Microsoft to have its listings appear on Microsoft's Chinese sites. TAGS: Baidu.com Inc., paid search, China, Google Inc., agreement, Microsoft Corp.

Yahoo earnings to shine on search

April 5, 2004 The portal giant is set to report its financial earnings, capping another quarter dominated by efforts to take on Google and beef up its Web search business. TAGS: paid search, Yahoo! Inc., traffic acquisition cost, earnings, Overture Services Inc., SBC Communications Inc., Internet search, Google Inc., search engine, e-mail

Overture a better buy than expected?

August 18, 2003 Yahoo's acquisition of the paid search company may be more lucrative than the Web portal originally led on, according to a Wall Street analyst. TAGS: Overture Services Inc., EBITDA, paid search, estimate, Inktomi, Yahoo! Inc., Web portal, portal, Wall Street, acquisition, search engine company, MSN, search engine, Internet search, Google Inc., Microsoft Corp.
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