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Content from CNET tagged with
Overture Services Inc.
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Overture to upgrade analytics software
August 1, 2003
The commercial search provider aims to create a tool that could eventually be used to track the success of Web ad campaigns on rival services, including Google.
TAGS:
Overture Services Inc.
,
paid search
,
advertiser
,
analytics
,
SEM
,
search engine
,
online advertising
,
campaign
,
success
,
Google Inc.
,
agency
,
California
,
Yahoo! Inc.
Overture a better buy than expected?
August 18, 2003
Yahoo's acquisition of the paid search company may be more lucrative than the Web portal originally led on, according to a Wall Street analyst.
TAGS:
Overture Services Inc.
,
paid search
,
EBITDA
,
Inktomi
,
estimate
,
Web portal
,
portal
,
Yahoo! Inc.
,
Wall Street
,
acquisition
,
search engine company
,
search engine
,
MSN
,
Internet search
,
Google Inc.
,
Microsoft Corp.
Sizing up the search competition
August 29, 2003
Fighting it out for dominance in search, Google and Overture make size count: Google quietly expands its database one week after its rival touts a bigger index on AlltheWeb.
TAGS:
AlltheWeb.com
,
Overture Services Inc.
,
Fast Search & Transfer
,
Google Inc.
,
Internet search advertising
,
Internet search
,
index
,
query
,
search result
,
search engine company
,
leader
,
search engine
,
document
,
size
,
Yahoo! Inc.
,
California
Geico sues Google, Overture over trademarks
May 18, 2004
The auto insurance company is taking the search engines to court for allegedly violating its trademarks by selling them as keywords in their advertising programs.
TAGS:
GEICO
,
Overture Services Inc.
,
consumer confusion
,
trademark
,
insurance company
,
advertiser
,
Google Inc.
,
complaint
,
insurance
,
Yahoo! Inc.
,
search engine
,
search result
,
practice
,
brand
,
U.S.
Project searches for open-source niche
August 18, 2003
An emerging Web search effort called Nutch is out to keep Google, Yahoo and MSN honest--and improve the process of finding useful, noncommercial information on the Net.
TAGS:
Overture Services Inc.
,
search engine
,
open source
,
Google Inc.
,
Internet search
,
Yahoo! Inc.
,
researcher
,
process
,
MSN
,
document
,
developer
,
Microsoft Corp.
Microsoft commercial-search chief departs
February 26, 2004
The executive charged with building a paid-search technology to compete with Yahoo and Google has quietly left the company after less than four months on the job.
TAGS:
Paul Ryan
,
Overture Services Inc.
,
search listing
,
MSN
,
MSN Search
,
Google Inc.
,
Yahoo! Inc.
,
Microsoft Corp.
,
search engine
,
operating system
MSN vs. Google and Yahoo, Round 3
March 16, 2005
Microsoft's surge into search started with algorithmic and desktop efforts. Now comes the paid-search platform.
TAGS:
Overture Services Inc.
,
MSN
,
Yahoo! Inc.
,
ComScore
,
search
,
Google Inc.
,
search engine
,
Microsoft Corp.
,
U.S.
Are search engines confusing surfers?
October 14, 2003
The FTC says search companies still have work to do in making sure that ads placed in search results are clearly marked as such, so consumers can tell them apart.
TAGS:
Inktomi
,
AlltheWeb.com
,
Overture Services Inc.
,
AltaVista Co.
,
placement
,
Yahoo! Inc.
,
search result
,
inclusion
,
search engine
,
Google Inc.
Google tests local search
September 23, 2003
Mirroring a move by rival Overture Services, Google experiments with search results tailored to a person's geographic location.
TAGS:
local search
,
Overture Services Inc.
,
Switchboard
,
Google Inc.
,
search result
,
Web page
,
search engine
,
California
Automated search ads can boomerang
September 26, 2003
A Google customer is criticizing the search engine's placement of a defense attorney's marketing pitch, in the latest example of the pitfalls of online advertising.
TAGS:
Overture Services Inc.
,
Internet search advertising
,
Google Inc.
,
attorney
,
lawyer
,
search engine
,
California
Overture cleans up its drug ad policy
November 18, 2003
Overture Services stops selling search-related advertising to unlicensed online pharmacies, in response to concern about illegal drug sales over the Internet.
TAGS:
pharmacy
,
Overture Services Inc.
,
advertiser
,
MSN
,
pharmaceutical company
,
Yahoo! Inc.
,
policy
,
response
,
Google Inc.
,
search engine
,
America Online Inc.
,
Microsoft Corp.
Trademarks cast shadow on paid search
August 20, 2003
A growing number of companies are concerned about how affiliates are infringing their trademarks in keyword-search advertising.
TAGS:
NetFlix Inc.
,
trademark
,
affiliate
,
paid search
,
Overture Services Inc.
,
SEM
,
marketer
,
eBay Inc.
,
search engine
,
Google Inc.
,
search result
Search market heating up
March 30, 2004
Digital Envoy files suit against Google. Meanwhile, Google unveils new personalization features and Microsoft reveals plans for Web logs and social networking.
TAGS:
Digital Envoy
,
Georgia
,
Overture Services Inc.
,
Google Inc.
,
social networking
,
U.K.
,
networking
,
search engine
,
Microsoft Corp.
New Snap site thinks outside the search box
October 6, 2004
Idealab founder follows success of Overture Services with another search project--one that tries to guess what you really want.
TAGS:
Bill Gross
,
Idealab
,
Overture Services Inc.
,
advertiser
,
Internet search
,
Internet Service Provider
,
search engine
,
search result
,
search
,
Internet service
,
founder
,
service provider
Patents raise stakes in search wars
February 26, 2004
The dispute between Yahoo and Google over keyword auction method offers an early sign of the intellectual property struggles to come in one of the Web's hottest markets.
TAGS:
Overture Services Inc.
,
patent
,
intellectual property
,
Internet search advertising
,
AltaVista Co.
,
Yahoo! Inc.
,
Internet search
,
Google Inc.
,
sign
,
R&D
,
attorney
,
acquisition
,
search engine
,
Microsoft Corp.
Year in review: Searching for dollars
January 8, 2004
Commercial search was the saving grace of advertising sales in 2003 for many companies, reminding everyone of the early promise and growth of the online ad industry.
TAGS:
Overture Services Inc.
,
paid search
,
local search
,
analytics
,
online advertising
,
IPO
,
advertiser
,
Google Inc.
,
search engine company
,
search technology
,
dollar
,
search
,
search engine
,
search result
,
Yahoo! Inc.
,
Web browser
Search engines rethink paid inclusion
June 24, 2004
Ask Jeeves plans to ax the controversial practice of selling Web search listings. Will Yahoo follow suit?
TAGS:
Ask Jeeves Inc.
,
inclusion
,
marketer
,
SEM
,
fee
,
Ask.com
,
Yahoo! Inc.
,
search engine
,
Internet search
,
index
,
search engine company
,
Overture Services Inc.
,
search result
,
practice
Yahoo earnings to shine on search
April 5, 2004
The portal giant is set to report its financial earnings, capping another quarter dominated by efforts to take on Google and beef up its Web search business.
TAGS:
Yahoo! Inc.
,
paid search
,
traffic acquisition cost
,
earnings
,
Overture Services Inc.
,
SBC Communications Inc.
,
Internet search
,
Google Inc.
,
search engine
,
e-mail
Ask Jeeves denounces paid inclusion
March 3, 2004
The company will stop accepting advertiser payments for inclusion in its searchable Web database, a move to draw competitive lines between it and Yahoo's new search engine.
TAGS:
Ask Jeeves Inc.
,
advertiser
,
inclusion
,
Internet search
,
search engine company
,
text advertisement
,
Yahoo! Inc.
,
search engine
,
placement
,
index
,
Overture Services Inc.
,
search result
,
relationship
,
Google Inc.
,
payment
,
vice president
Google searches for winning ad strategy
October 28, 2003
The search giant's purchase of Primedia's Sprinks division could lead the company to re-evaluate how it delivers contextual ads to ordinary Web pages.
TAGS:
Primedia Inc.
,
advertiser
,
SEM
,
Overture Services Inc.
,
Google Inc.
,
customer service
,
search technology
,
Google Search
,
search engine
,
Web page
,
Forrester Research Inc.
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