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Overture Services Inc.
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Showing 1-15 of 15 results foundMicrosoft extends Overture ad contract
November 18, 2004 Software giant will keep using Yahoo's subsidiary for ad placement on its MSN.com portal until at least mid-2006.Overture, Geico settle trademark dispute
December 1, 2004 Agreement ends the two companies' battle over commercial use of trademarked terms in search results. Google suit to proceed.Yahoo sheds Overture brand
April 18, 2005 Internet portal renames the unit Yahoo Search Marketing, adds new advertising tools to the service.Overture tests RSS ads
November 17, 2004 The Yahoo subsidiary is experimenting with Really Simple Syndication as a way to enhance its ad program. Is Google next?MSN to challenge Google, Yahoo ads
March 15, 2005 Software giant on Wednesday will debut pilot program to sell sponsored search listings, sources familiar with plan say.MSN vs. Google and Yahoo, Round 3
March 16, 2005 Microsoft's surge into search started with algorithmic and desktop efforts. Now comes the paid-search platform.Yahoo opens up its search toolbox to developers
March 1, 2005 Co-founder Jerry Yang to announce search network's embrace of Web services. Also: Bye-bye to the Overture name.Google gets gruff over click fraud
November 22, 2004 Search giant files suit claiming Net operation fraudulently clicked on text ads for profits, one of the first such civil cases.Google hints at slowing growth
November 18, 2004 Search giant may not be able to sustain the growth rate from the last several quarters, company acknowledges in SEC filing.Google wins in trademark suit with Geico
December 15, 2004 Judge rules that the search giant's use of trademarks in keyword advertising is legal.MSN's Web search picks up steam
January 15, 2005 Net portal is increasingly testing its own legs in Web search race, sending visitors home-baked results over Yahoo's.Yahoo to launch blog ad network
August 2, 2005 Self-serve advertising program, tailored to bloggers and other small Web publishers, to debut Wednesday, source says.Yahoo, Miva settle pay-per-click patent suit
August 16, 2005 Settlement follows licensing by Google, others in the lucrative keyword search ad market.Microsoft kicks off search effort
February 1, 2005 Firm replaces Yahoo's search technology with its own and launches widespread ad campaign, in hopes of dethroning Google. Images: Microsoft revs its search engineYahoo beats the Street
January 19, 2005 Search giant posts quarterly and yearly earnings that surpass analysts' expectations.
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