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Lending companies reduce online advertising

February 27, 2008 After January's massive interest rate cut, marketing departments are pulling back on search engine advertising campaigns. TAGS: paid search, online advertising, LendingTree, financial services company, financial service, search engine, interest rate, Yahoo! Inc., Google Inc., U.S.

Google settlement or not, click fraud won't go away

April 10, 2006 Planned $90 million settlement may end lawsuit against search behemoth, but it won't end problem for Net advertisers. TAGS: click fraud, advertiser, settlement, online advertising, rival, Internet search advertising, Google Inc., Yahoo! Inc., lawsuit, search engine, click, Time Warner Inc., search result, MSN

Search engines race to update privacy policies

July 23, 2007 Microsoft and Yahoo are the latest to announce limits on how long they will keep Web search data. TAGS: online advertising, Internet search, cookie, IP address, Yahoo! Inc., search engine, IP, Google Inc., Microsoft Corp.

Google, Yahoo, others team against click fraud

August 3, 2006 Search companies and a trade group will set guidelines for online ad clicks in an attempt to combat click fraud. TAGS: click fraud, pay-per-click advertising, guideline, online advertising, advertiser, Arkansas, search engine company, Yahoo! Inc., class action, Google Inc., search engine

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