Content from CNET tagged with

online advertising

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News Stories

Showing 1-20 of 63 results found

In U.K., online advertising overtakes magazines

August 11, 2006 Report says Net moves to fourth-largest display advertising market as media consumption among youths shifts. TAGS: online advertising, U.K., radio, minute, TV

Right Media launches online ad auction

June 19, 2006 Service lets users bid for display ad space rather than going through networks or agencies that set prices, take cuts. TAGS: Right Media Inc., online advertising, advertiser, auction, marketplace, agency, CEO, Google Inc., Microsoft Corp.

Quantifying Microsoft's biggest purchase ever

May 18, 2007 For $6 billion, Redmond gets Aquantive, a leading player in serving online ads. But will it get peace of mind?Microsoft to buy Aquantive for $6 billion TAGS: aQuantive Inc., online advertising, 24/7 Real Media Inc., DoubleClick Inc., Redmond, Microsoft Corp., Google Inc., Yahoo! Inc.

How deep is the online-ad well?

May 9, 2006 Everyone from Microsoft to the tiniest Silicon Alley start-up is counting on online-ad sales. Experts say they've got a huge market still to tap. TAGS: online advertising, eMarketer, Procter & Gamble Co., market research, Ford, media, U.S., radio, start-up, Yahoo! Inc., Microsoft Corp., Google Inc., TV

Online ad spending hits record in 2005

April 20, 2006 The $12.5 billion spent in U.S. on Internet ads last year is 30 percent more than year before, study finds. TAGS: Internet advertising, market share, online advertising, U.S., Microsoft Corp.

Lending companies reduce online advertising

February 27, 2008 After January's massive interest rate cut, marketing departments are pulling back on search engine advertising campaigns. TAGS: paid search, online advertising, LendingTree, financial services company, financial service, search engine, interest rate, Yahoo! Inc., Google Inc., U.S.

Target me with your ads, please

December 4, 2007 News.com reporter asks an ad company to tailor ads to her Web surfing habits. Some of it made sense, but why do they think she's into heavy construction? TAGS: heavy construction, online advertising, DoubleClick Inc., broadband Internet, profile, Google Inc.

AOL: You've got free e-mail

August 2, 2006 Company is looking to transform itself into a Yahoo-style media portal but still relies on ISP revenue. Can it solve the puzzle? TAGS: America Online Inc., Joe Laszlo, Time Warner Inc., online advertising, broadband, amortization, subscriber, Internet access, Internet Service Provider, e-mail

Companies want scrutiny of Google-DoubleClick deal

April 15, 2007 Yahoo, AT&T and Microsoft among those considering regulatory objections to search giant's planned purchase of online-ad company. TAGS: DoubleClick Inc., online advertising company, Brad Smith, scrutiny, online advertising, regulator, Google Inc., Yahoo! Inc., AT&T Corp., Microsoft Corp.

In ad wars, Yahoo aims for Right touch

April 30, 2007 Purchase of Right Media online ad exchange raises stakes after rival Google's recent buy of online ad firm DoubleClick. TAGS: Right Media Inc., online advertising, DoubleClick Inc., Yahoo! Inc., stake, exchange, inventory, Terry Semel, marketplace, Forrester Research Inc., leg, Google Inc.

Google's video replay

May 30, 2006 Search giant's new video-ad auction service should fare better than lackluster Google Video launch, experts say. TAGS: video advertisement, auction service, online advertising, marketer, Google Inc., market research company, advertiser, Google Video, Time Warner Inc., expert, video

Google's CFO addresses slowdown

February 28, 2006 Here, verbatim, is what CFO George Reyes said about slowing of growth rates for online advertising, and what that means for Google. TAGS: CFO, growth rate, online advertising, monetization, Google Inc., MP3, Microsoft Corp.

EU extends review of Google-DoubleClick merger

November 13, 2007 European Commission's decision to take a deeper look at the proposed merger potentially puts the $3.1 billion deal at risk. TAGS: merger, DoubleClick Inc., online advertising, commission, antitrust, European Union, regulator, Eric Schmidt, investigation, decision, Google Inc., acquisition, Microsoft Corp.

Year in review: Google gets even more ambitious

December 28, 2007 The search giant gets into the phone business, with an eye on prime wireless real estate, and works toward a takeover of ad specialist DoubleClick. TAGS: DoubleClick Inc., online advertising, Jerry Yang, Viacom Inc., Google Inc., real estate, Yahoo! Inc., YouTube, video, Microsoft Corp.

Search engines race to update privacy policies

July 23, 2007 Microsoft and Yahoo are the latest to announce limits on how long they will keep Web search data. TAGS: online advertising, cookie, Internet search, IP address, Yahoo! Inc., search engine, IP, Google Inc., Microsoft Corp.

Yahoo invests in two online ad companies

October 17, 2006 Yahoo buys AdInterax, which makes tools for creating multimedia ads, and is joining the Right Media Exchange. TAGS: Right Media Inc., AdInterax, online advertising, online advertising company, Yahoo! Inc., advertiser, advertising agency, Internet advertising, investment, multimedia

What does Yahoo's ad warning mean?

October 4, 2006 Sluggish ad sales for cars and mortgages could signal overall economy slowdown, some analysts say. TAGS: advertising sales, online advertising, traffic acquisition cost, Yahoo! Inc., PricewaterhouseCoopers Consulting, Internet advertising, financial service, spokeswoman, car, U.S.

MTV buys iFilm for $49 million

October 14, 2005 Deal could mean a lot more downloadable TV programming for Web users and more online advertising for Viacom. TAGS: IFILM Corp., MTV, Viacom Inc., online advertising, online video, programming, TV, video

Viacom may have its eye on iFilm

September 22, 2005 Media conglomerate is expected to finalize a deal in the next two weeks, sources familiar with the plan say. TAGS: Viacom Inc., IFILM Corp., online advertising, MTV Networks, CBS Broadcasting Inc., TV, video

Google gets in on 'Intel Inside' campaign

April 25, 2007 Search giant will provide online ad marketing tools to Intel's virtual marketing storefront for licensees. TAGS: storefront, licensee, Intel, Google AdWords, online advertising, Google Inc.
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