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Brainstorm Tech: Getting down to business

July 23, 2008 Fortune's three-day Silicon Valley confab focuses on technological change and its effect--good and bad--on the business world. TAGS: Stefanie Olsen, online advertising, Charles Cooper, Viacom Inc., News Corp., digital media, Facebook, conference, Google Inc., effect, CEO

Lending companies reduce online advertising

February 27, 2008 After January's massive interest rate cut, marketing departments are pulling back on search engine advertising campaigns. TAGS: paid search, LendingTree, online advertising, financial services company, financial service, interest rate, search engine, Google Inc., Yahoo! Inc., U.S.

Services sector buoys Web-ad spending

September 24, 2003 Business and consumer services led an increase in spending on online ads, demonstrating that the Net is capturing the attention of traditional advertisers, a study says. TAGS: online advertising, advertiser, Nielsen/NetRatings, sector, increase, study

Online ad revenue shows gain

August 20, 2003 Web advertising revenue in the first quarter of 2003 increases 7 percent over the last quarter of 2002, according to a new report. TAGS: online advertising

Year in review: Google gets even more ambitious

December 28, 2007 The search giant gets into the phone business, with an eye on prime wireless real estate, and works toward a takeover of ad specialist DoubleClick. TAGS: DoubleClick Inc., online advertising, Google Inc., Jerry Yang, Viacom Inc., YouTube, Yahoo! Inc., real estate, video, Microsoft Corp.

EU extends review of Google-DoubleClick merger

November 13, 2007 European Commission's decision to take a deeper look at the proposed merger potentially puts the $3.1 billion deal at risk. TAGS: DoubleClick Inc., merger, online advertising, commission, European Union, investigation, Eric Schmidt, decision, Google Inc., antitrust, regulator, acquisition, Microsoft Corp.

Online advertising to skyrocket, study says

August 8, 2005 Leading the surge will be search engine marketing, according to Jupiter Research, though use of display ads will also grow. TAGS: compound annual growth rate, online advertising, SEM, study, Yahoo! Inc., search engine

Online advertising on upswing

May 3, 2005 Marketers are looking to Net ads as they lose confidence in traditional advertising, study shows. TAGS: SEM, online advertising, marketer, Forrester Research Inc., search engine, RSS, TV

Image: Volkswagen outraged by phony Web ad

January 27, 2005 A phony commercial that's circulating the Web shows the Volkswagen Polo surviving a suicide car bombing. TAGS: Volkswagen, online advertising

Quantifying Microsoft's biggest purchase ever

May 18, 2007 For $6 billion, Redmond gets Aquantive, a leading player in serving online ads. But will it get peace of mind?Microsoft to buy Aquantive for $6 billion TAGS: aQuantive Inc., online advertising, 24/7 Real Media Inc., DoubleClick Inc., Redmond, Microsoft Corp., Google Inc., Yahoo! Inc.

In U.K., online advertising overtakes magazines

August 11, 2006 Report says Net moves to fourth-largest display advertising market as media consumption among youths shifts. TAGS: online advertising, U.K., radio, TV, minute

Net ads ring up rising sales

September 20, 2004 Online ad revenue rises more than 40 percent in the second quarter, propelled by skyrocketing paid-search sales. TAGS: online advertising, PricewaterhouseCoopers Consulting, paid search, Yahoo! Inc., media

Memo to Microsoft: Yahoo's A-list

February 13, 2008 The merger-minded software giant will likely want to keep Yahoo execs in a host of areas, including online ads, social media, and Web search. More layoffs for Yahoo? TAGS: social media, layoff, Yahoo! Inc., online advertising, merger, Flickr, talent, Internet search, community, Microsoft Corp., vice president, Google Inc.

Online-ad industry grows up

November 15, 2004 Web-advertising leaders back new measurement standards for online ads as the industry reports record sales. TAGS: online advertising, online publisher, impression, PricewaterhouseCoopers Consulting, Yahoo! Inc., standards, server

Target me with your ads, please

December 4, 2007 News.com reporter asks an ad company to tailor ads to her Web surfing habits. Some of it made sense, but why do they think she's into heavy construction? TAGS: heavy construction, DoubleClick Inc., online advertising, profile, broadband Internet, Google Inc.

Spending on Net ads jumps in 2003

April 21, 2004 Revenue from Internet advertising in the United States jumped by 21 percent in 2003, to $7.3 billion, a sharp rebound from the year before. TAGS: online advertising, Internet advertising, accounting, Yahoo! Inc., U.S.

Microsoft-Yahoo the mother of all clusterbombs

February 1, 2008 To pull this off, Microsoft's Steve Ballmer will need to throw one hell of a hail mary pass, says CNET News.com's Charles Cooper. TAGS: DoubleClick Inc., Yahoo! Inc., Steve Ballmer, online advertising, Google Inc., Wall Street, Microsoft Corp.

Week in review: Teaming up against Google

February 1, 2008 Microsoft offers to buy struggling Yahoo for $44.6 billion to better compete against Google. Also: Vista's one-year anniversary. TAGS: monetization, Yahoo! Inc., layoff, Google Inc., Week in review, reader, online advertising, shareholder, social networking, merger, Microsoft Corp., open source, CEO

Search engines race to update privacy policies

July 23, 2007 Microsoft and Yahoo are the latest to announce limits on how long they will keep Web search data. TAGS: online advertising, cookie, Internet search, IP address, IP, Google Inc., search, search engine, Yahoo! Inc., Microsoft Corp.
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