Nielsen Media Research

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News Stories

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Nielsen to start rating video games

October 18, 2006 New rating system will track frequently played games, demographics and related media trends among gamers. TAGS: Nielsen Media Research, video game, games, console, leader, gameplay, TV, video

Nielsen's mobile-TV challenge

December 12, 2005 Nielsen, others offer better ways to track mobile-television viewers. But can they keep up with industry transformation? TAGS: Nielsen Media Research, ratings company, viewer, rating, TiVo Inc., TV, Apple iPod, Apple Computer

What creature will succeed the couch potato?

December 2, 2005 With a major shift in TV-viewing habits on the horizon--thanks to TiVo, the video iPod and more--the industry is scrambling to figure out what's next. TAGS: Nielsen Media Research, potato, TiVo Inc., TV company, habit, audience, digital video, TV, video game, Apple Computer, CEO, laptop computer

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