Nielsen Media Research

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News Stories

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Nielsen's mobile-TV challenge

December 12, 2005 Nielsen, others offer better ways to track mobile-television viewers. But can they keep up with industry transformation? TAGS: Nielsen Media Research, ratings company, viewer, rating, TiVo Inc., TV, Apple iPod, Apple Computer

Nielsen to start rating video games

October 18, 2006 New rating system will track frequently played games, demographics and related media trends among gamers. TAGS: Nielsen Media Research, video game, games, console, leader, gameplay, TV, video

What creature will succeed the couch potato?

December 2, 2005 With a major shift in TV-viewing habits on the horizon--thanks to TiVo, the video iPod and more--the industry is scrambling to figure out what's next. TAGS: Nielsen Media Research, TiVo Inc., potato, TV company, habit, audience, digital video, TV, video game, Apple Computer, CEO, laptop computer

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