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Show Results by: News (4)

Narrow Your Results: Google Inc. (3); law (2); Yahoo! Inc. (2); Overture Services Inc. (2); GEICO (2); Barnes & Noble Inc. (1); lawsuit (1); Books (1); plaintiff (1); search engine (1); paid search (1); rival (1); pay-per-click advertising (1); search result (1); infringement (1)

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Showing 1-4 of 4 results found

Google wins in trademark suit with Geico

December 15, 2004 Judge rules that the search giant's use of trademarks in keyword advertising is legal. TAGS: GEICO, trademark, Overture Services Inc., infringement, Google Inc., Judge, motion, mark, law, Internet search

Court questions Zale's use of trademark in paid search text

April 25, 2007 Buying trademarked search keywords may not be illegal, but using the term in ad text generated by search may be, judge says. TAGS: trademark, paid search, plaintiff, pay-per-click advertising, court, motion, lawsuit, Google Inc., Yahoo! Inc., search engine

BarnesandNoble.com loses round in trademark case

November 30, 2004 Promoting half-priced books could end up costing the bookseller more than it bargained for, if a rival has its way. TAGS: Barnes & Noble Inc., trademark, Books, rival, motion, law

Overture, Geico settle trademark dispute

December 1, 2004 Agreement ends the two companies' battle over commercial use of trademarked terms in search results. Google suit to proceed. TAGS: GEICO, Overture Services Inc., trademark, motion, search result, Google Inc., Yahoo! Inc.

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motion [x] , trademark [x]