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Showing 1-4 of 4 results foundMicrosoft sees Zune effort as a long haul
July 27, 2006 To catch up with Apple in the music business will cost hundreds of millions of dollars and take years, company says.Microsoft's Bach pitches 'user-driven marketing'
May 2, 2007 Robert Bach, head of Microsoft's Entertainment and Devices division, says new Web apps are "changing the world of marketing."Photos: Talking marketing at Mix '07Microsoft's Bach looks for harmony in entertainment
January 11, 2007 Unit chief Robbie Bach's toughest task may be dovetailing the company's entertainment efforts. Photos: Bach at CESWeek in review: Gamers' perfect storm
November 17, 2006 For hard-core aficionados of console video games, this week is pure heaven--and hell.
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