Version: 2008
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Content from CNET tagged with

pay-per-click advertising [x] , Microsoft Corp. [x]

News Stories

Showing 1-6 of 6 results found

Study: Click fraud could threaten pay-per-click model

July 5, 2006 Survey finds that 27 percent of respondents say they've already slowed or stopped their pay-per-click advertising. TAGS: click fraud, pay-per-click advertising, advertiser, Yahoo! Inc., fraud, study, click, representative, Google Inc., survey, search engine, monitor, Microsoft Corp.

Yahoo, Miva settle pay-per-click patent suit

August 16, 2005 Settlement follows licensing by Google, others in the lucrative keyword search ad market. TAGS: Miva, pay-per-click advertising, Ask Jeeves Inc., Overture Services Inc., Yahoo! Inc., patent, Internet search advertising, search result, Google Inc., MSN, Microsoft Corp.

MSN's Web search picks up steam

January 15, 2005 Net portal is increasingly testing its own legs in Web search race, sending visitors home-baked results over Yahoo's. TAGS: pay-per-click advertising, MSN Search, MSN, Internet search, Overture Services Inc., Yahoo! Inc., search result, Google Inc., Microsoft Corp.

Yahoo sued over alleged pay-per-click fraud

May 4, 2006 Suit claims Yahoo is charging for "premium" ads on sites that show spyware ads and sites that appear when surfers misspell URLs. TAGS: pay-per-click advertising, defendant, lawsuit, financial reporting, Yahoo! Inc., Expedia Inc., New Jersey, class action, spyware, Microsoft Corp.

Microsoft looks beyond AOL

December 21, 2005 Redmond's desktop leadership, new ad business will help it compete with Google after losing out on the AOL deal, analysts say. TAGS: pay-per-click advertising, America Online Inc., search business, Internet advertising, Time Warner Inc., Google Inc., leadership, search engine, agreement, Microsoft Corp., Microsoft Windows Vista, Microsoft Windows

Google calls click fraud estimates overblown

August 8, 2006 Search giant releases internal report as it fights back against what it claims are industry exaggerations of click fraud. TAGS: click fraud, Google AdWords, advertiser, pay-per-click advertising, Google Inc., click, search engine, Yahoo! Inc., Web browser, Microsoft Corp.
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