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Right Media launches online ad auction
June 19, 2006 Service lets users bid for display ad space rather than going through networks or agencies that set prices, take cuts.Quantifying Microsoft's biggest purchase ever
May 18, 2007 For $6 billion, Redmond gets Aquantive, a leading player in serving online ads. But will it get peace of mind?Microsoft to buy Aquantive for $6 billionYahoo helps customers measure ad effectiveness
December 17, 2005 Search giant teams with analytics firm to let advertisers compare the effectiveness of ad spending online and off.Online ad spending hits record in 2005
April 20, 2006 The $12.5 billion spent in U.S. on Internet ads last year is 30 percent more than year before, study finds.Google offers fee-based online ad analytics
January 24, 2006 Search giant partners with Zaaz for high-end offering while still resolving issues signing up customers for previous, free service.Microsoft closes $6 billion Aquantive buy
August 13, 2007 SEC filing states Aquantive no longer has a board and has told Nasdaq to delist its stock. Microsoft's biggest purchase ever is complete.How deep is the online-ad well?
May 9, 2006 Everyone from Microsoft to the tiniest Silicon Alley start-up is counting on online-ad sales. Experts say they've got a huge market still to tap.Search engines race to update privacy policies
July 23, 2007 Microsoft and Yahoo are the latest to announce limits on how long they will keep Web search data.Companies want scrutiny of Google-DoubleClick deal
April 15, 2007 Yahoo, AT&T and Microsoft among those considering regulatory objections to search giant's planned purchase of online-ad company.Firefox users ignore online ads, report says
December 6, 2004 Internet Explorer users in Europe are at least four times as likely to click on Web ads than Firefox users, according to new data.Microsoft eyes making desktop apps free
November 14, 2005 Documents show some insiders are questioning whether existing software should be supported by ads, CNET News.com has learned.Microsoft's ad pitch underpins Net moves
November 11, 2005 The company is betting on its AdCenter tool to help it realize its grand ambition to deliver free software over the Internet.EU extends review of Google-DoubleClick merger
November 13, 2007 European Commission's decision to take a deeper look at the proposed merger potentially puts the $3.1 billion deal at risk.On Capitol Hill, Google and Microsoft spar over DoubleClick
September 27, 2007 Senators say both sides made good arguments but don't say whether the proposed $3.1 billion deal should be blocked.Gates makes case for Microsoft's ad business
May 8, 2007 While acknowledging stiff competition for online advertising, Microsoft is in the ad game for the long haul, he tells conference.At Microsoft's SAS, it all 'ads' upYear in review: Google gets even more ambitious
December 28, 2007 The search giant gets into the phone business, with an eye on prime wireless real estate, and works toward a takeover of ad specialist DoubleClick.Microsoft gives Sinofsky reins to Windows
March 23, 2006 As expected, Microsoft names Steve Sinofsky to lead its Windows division, days after announcing a delay in its Vista update.Making sense of Redmond's $6 billion buy
May 18, 2007 Executives from Microsoft and the ad firm the software giant is buying address the significance of the move and why the hefty price tag is justified.Memo to Microsoft: Yahoo's A-list
February 13, 2008 The merger-minded software giant will likely want to keep Yahoo execs in a host of areas, including online ads, social media, and Web search. More layoffs for Yahoo?Microsoft-Yahoo the mother of all clusterbombs
February 1, 2008 To pull this off, Microsoft's Steve Ballmer will need to throw one hell of a hail mary pass, says CNET News.com's Charles Cooper.
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