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'Turok' maker plays the name game August 27, 2002 Acclaim hypes "Turok: Evolution" by offering $10,000 to parents who name their newborn after the game's hero. It's just one of many over-the-top ploys being tried by the industry.
DIY games for the Xbox December 11, 2006 Microsoft releases developer tools for creating Xbox games as part of a push to create a YouTube-equivalent for video gamers.
Microsoft rolls out retro games July 12, 2006 For Xbox Live Arcade, software giant to unveil new game every Wednesday, many of which will be 25-year-old classics.
D-Day for 'Halo 3'--full coverage September 25, 2007 The much-anticipated game goes on sale Tuesday. Can it help lead the Xbox 360 to victory? Video: The midnight launch of 'Halo 3'
PlayStation 3 playmaker May 8, 2006 Sony's Jack Tretton takes long-term view for console wars, says consumers won't balk at PS3's price.
Reality check on Xbox 360 November 29, 2005 It didn't take long for some gamers to start griping about the new consoles. But just how widespread are the problems?
Xbox 360 makes desert debut November 21, 2005 More than 2,000 gamers descended on the Mojave Desert for the official Xbox 360 launch party. Photos: Zero Hour for Xbox 3601
Playing for keeps in the console biz November 13, 2006 Microsoft's Xbox 360 has had the market to itself for a year, but the arrival of Sony's PlayStation 3 and the Nintendo Wii will reshape the game.
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