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Content from CNET tagged with
marketing campaign
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Napster's 'rental' music service takes on iTunes
February 3, 2005
The company is putting $30 million in marketing behind a new Microsoft-backed portable subscription service.
TAGS:
music subscription service
,
Napster Inc.
,
marketing campaign
,
Napster To Go
,
subscriber
,
RealNetworks Inc.
,
Apple iTunes
,
digital music
,
Apple Computer
,
MP3 player
,
song
,
music
,
MP3
,
Microsoft Corp.
,
idea
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"marketing campaign"