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Content from CNET tagged with

marketer

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News Stories

Showing 1-20 of 22 results found

Digg continues to battle phony stories

December 18, 2006 Company revokes, then reinstates user who admitted making mistake when agreeing to post promotional story at marketer's request. TAGS: Digg, marketer

Google seeks more marketers

February 2, 2005 Search giant launches program that pays $20 to any Web site for referring a new advertiser or publishing partner. TAGS: marketer, advertiser, Google Inc., search engine

Online advertising on upswing

May 3, 2005 Marketers are looking to Net ads as they lose confidence in traditional advertising, study shows. TAGS: SEM, online advertising, marketer, Forrester Research Inc., search engine, RSS, TV

Commentary: Google-YouTube and the value of social computing

October 10, 2006 Yes, there are some very real copyright challenges. But this deal is a harbinger of the impending social-video Web. TAGS: social computing, marketer, YouTube, video advertisement, Google Inc., commentary, owner, video, value

First-quarter Web ad sales hit $2.8 billion

June 6, 2005 As TV audience fragments, advertisers look for cheaper alternatives such as search-engine marketing via Google, Yahoo. TAGS: online advertising, PricewaterhouseCoopers Consulting, marketer, dot-com, Yahoo! Inc., researcher, Google Inc., TV

Commentary: Display time for Google

April 26, 2005 Site-targeting service means new revenue for search giant and, for marketers, more control over how and where their ads appear. TAGS: marketer, branding, Google Inc., publisher, commentary, Google AdSense, pricing, Forrester Research Inc., CNN, relationship, brand, blog

At Rapleaf, your personals are public

August 31, 2007 The start-up aggregates social-networking profiles and, through TrustFuse, opens the possibility of selling that data to marketers. TAGS: marketer, social networking, privacy policy, e-mail address, profile, client, Facebook, e-mail

Google's video replay

May 30, 2006 Search giant's new video-ad auction service should fare better than lackluster Google Video launch, experts say. TAGS: video advertisement, auction service, online advertising, marketer, Google Inc., advertiser, market research company, Google Video, Time Warner Inc., expert, video

Strategic marketing: Tune-up time

July 5, 2003 Experts at strategy+business say marketing strategists need an entirely new set of skills to deal with a low-growth, hyper-competitive economy. TAGS: brand management, marketer, brand, skill, president, organization, women, entertainment

The big Digg rig

December 4, 2006 So-called social-media sites, which let users decide what's newsworthy, are dealing with scammers trying to game their systems. TAGS: Digg, Reddit, aggregation site, marketer, geek, blog, Yahoo! Inc., link

No Yahoo freebie for kids--unless Mom signs off

March 2, 2005 Fine print in ice cream giveaway highlights a little-known law aimed at protecting kids from unscrupulous Web marketers. Images: A decade of yodeling with Yahoo TAGS: marketer, children, Yahoo! Inc., law

Antispam confab looks beyond filters

March 29, 2006 Leaders in the fight against spam, phishing and e-mail fraud gather at the MIT to compare notes. TAGS: CAN-SPAM Act, marketer, spammer, email marketing, law enforcement, anti-spam, spam, bond, incentive, conference, phishing, attorney, e-mail, car, America Online Inc., Microsoft Corp.

Hijacking MySpace for fame and fortune

May 10, 2006 A growing number of enterprising people have found a way to exploit the hugely popular social networking site for promotional ends. TAGS: MySpace, fame, marketer, social networking, security

Widgets are the new ad kid on the block

December 19, 2007 Brand advertisers are turning to mini-applications with dynamic content that people can embed in their own Web pages and share with others. TAGS: marketer, online advertising, Facebook, brand, president, Google Inc., Real-Time, blog, games, photograph, video, Microsoft Corp.

MySpace blurs line between friends and flacks

July 31, 2006 special feature If Life's "Mikey" cereal boy were around today, he'd probably have a "buzz marketing" faux profile. TAGS: MySpace, margin, social networking, eMarketer, marketer, search result

Protecting kids from online food ads

May 17, 2007 With playful characters and mobile social-network buddies, fast-food companies are finding new ways to target teens. One group wants limits set. TAGS: beverage, beverage company, food, marketer, tactic, teen, children, virtual worlds, health, kid, environment, U.S., video

Want to 'converse' with advertisers? Me neither

September 13, 2007 'Conversational marketing' smells like a new spin on old advertising techniques, just on the Web. TAGS: marketer, conversation, social media, advertiser, conference, women, YouTube, blog, San Francisco, brand, video

Court gives adware maker WhenU green light

June 28, 2005 Appeals court reverses decision that confined WhenU from selling pop-ups triggered by 1-800-Contacts' trademarks. TAGS: WhenU, 1-800-Contacts, trademark, marketer, advertiser, vision, court, adware, law, pop-up, decision, Google Inc.

Group urges FTC to put stop to buzz marketing

October 19, 2005 Group asks for investigation into what it calls the "deceptive" practices of word-of-mouth and buzz-marketing firms. TAGS: marketer, executive director, Time Warner Inc., letter, CEO

Click fraud roils search advertisers

March 4, 2005 Skewing sponsored-search listings is a "billion-dollar problem"--and some companies at SES are fighting back. TAGS: click fraud, fraud, medical billing, advertiser, marketer, search engine, Google Inc., president, click, monitoring, Yahoo! Inc.
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