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marketer
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Google seeks more marketers
February 2, 2005 Search giant launches program that pays $20 to any Web site for referring a new advertiser or publishing partner.Widgets are the new ad kid on the block
December 19, 2007 Brand advertisers are turning to mini-applications with dynamic content that people can embed in their own Web pages and share with others.Online advertising on upswing
May 3, 2005 Marketers are looking to Net ads as they lose confidence in traditional advertising, study shows.Digg continues to battle phony stories
December 18, 2006 Company revokes, then reinstates user who admitted making mistake when agreeing to post promotional story at marketer's request.At Rapleaf, your personals are public
August 31, 2007 The start-up aggregates social-networking profiles and, through TrustFuse, opens the possibility of selling that data to marketers.Advertisers to go gaga over gaming
October 18, 2004 U.S. marketers are looking to lure the loyalty of the growing gaming audience segment, a study shows.Marketers falling short on Can-Spam, study says
April 21, 2004 According to a Jupiter Research study, many companies fail to respond promptly to opt-out requests from recipients of marketing e-mail, as required by the new law.Overture unveils ad-tracking system
November 20, 2003 The search company unveils new software that's designed to be a marketer's clearinghouse for assessing the effectiveness of online advertising.Commentary: Display time for Google
April 26, 2005 Site-targeting service means new revenue for search giant and, for marketers, more control over how and where their ads appear.Want to 'converse' with advertisers? Me neither
September 13, 2007 'Conversational marketing' smells like a new spin on old advertising techniques, just on the Web.Commentary: Google-YouTube and the value of social computing
October 10, 2006 Yes, there are some very real copyright challenges. But this deal is a harbinger of the impending social-video Web.First-quarter Web ad sales hit $2.8 billion
June 6, 2005 As TV audience fragments, advertisers look for cheaper alternatives such as search-engine marketing via Google, Yahoo.It's not called 'Can' Spam for nothing
December 16, 2003 Antispam technologist Ray Everett-Church says the new congressional legislation entirely misses the core issue.AOL shifts e-mail graphics policy
November 14, 2003 In an attempt to cozy up to marketers, America Online is letting some companies sidestep an e-mail control and have pictures show up in the messages they send subscribers.Google's video replay
May 30, 2006 Search giant's new video-ad auction service should fare better than lackluster Google Video launch, experts say.No Yahoo freebie for kids--unless Mom signs off
March 2, 2005 Fine print in ice cream giveaway highlights a little-known law aimed at protecting kids from unscrupulous Web marketers. Images: A decade of yodeling with YahooValueClick buys marketer Commission Junction
October 10, 2003 The online ad technology company agrees to buy the privately held affiliate marketer for about $58 million in cash, another sign of consolidation in the online marketing business.Antispam confab looks beyond filters
March 29, 2006 Leaders in the fight against spam, phishing and e-mail fraud gather at the MIT to compare notes.New IE may burst pop-up bubble
November 24, 2003 Pop-up advertisements have thrived despite efforts to eradicate them, but now online marketers are wondering if the Web's most detested ad format will meet its match: Microsoft.Strategic marketing: Tune-up time
July 5, 2003 Experts at strategy+business say marketing strategists need an entirely new set of skills to deal with a low-growth, hyper-competitive economy.
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