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News Stories

Showing 1-7 of 7 results found

A winning business plan for 'Second Life'

February 19, 2007 In a virtual world known for unusual demographics, contest winner Market Truths will look into how users react to brands, products and services. TAGS: Second Life, business plan, market research, virtual worlds, focus group, gender, survey, analysis, brand, idea

Best Buy looks to expand house-brand products

November 8, 2005 If you complain to a sales rep at Best Buy, you may someday see your opinion embodied in a new product. TAGS: Best Buy Co. Inc., market research, retailer, brand, start-up

China to trump U.S. in broadband subscribers

May 4, 2005 With its booming economy driving broadband usage, look for China to surpass the U.S. in subscribers by 2007. TAGS: China, broadband, iSuppli Corp., subscriber, U.S., Shanghai, market research, Beijing, economy

Google speed bump draws scorn

May 6, 2005 Search giant raises privacy and security hackles with its application that accelerates Web surfing. TAGS: market research, privacy, Google Inc., critic, credit card, security, copy, broadband, password, e-mail

This is your brain on video games, ads

August 21, 2007 It may sound like science fiction, but one company is helping market researchers track how the brain responds to content like games and ads.Photos: Scanning brain waves TAGS: THQ Inc., brain, market research, video game, headset, response, games, video, monitor

Mobile gamer Glu readies for $92 million IPO

December 21, 2006 Initial public offering filing comes as casual-game market emerges as a significant driver of growth in the game industry. TAGS: IPO, market research, market research company, acquisition, research company, games, Electronic Arts Inc., gamer

How deep is the online-ad well?

May 9, 2006 Everyone from Microsoft to the tiniest Silicon Alley start-up is counting on online-ad sales. Experts say they've got a huge market still to tap. TAGS: online advertising, eMarketer, Procter & Gamble Co., market research, U.S., media, start-up, radio, Yahoo! Inc., Microsoft Corp., Google Inc., TV

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