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A winning business plan for 'Second Life'
February 19, 2007
In a virtual world known for unusual demographics, contest winner Market Truths will look into how users react to brands, products and services.
TAGS:
Second Life
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business plan
,
market research
,
virtual worlds
,
focus group
,
gender
,
survey
,
analysis
,
brand
,
idea
Best Buy looks to expand house-brand products
November 8, 2005
If you complain to a sales rep at Best Buy, you may someday see your opinion embodied in a new product.
TAGS:
Best Buy Co. Inc.
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market research
,
retailer
,
brand
,
start-up
China to trump U.S. in broadband subscribers
May 4, 2005
With its booming economy driving broadband usage, look for China to surpass the U.S. in subscribers by 2007.
TAGS:
China
,
broadband
,
iSuppli Corp.
,
subscriber
,
U.S.
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Shanghai
,
market research
,
Beijing
,
economy
Google speed bump draws scorn
May 6, 2005
Search giant raises privacy and security hackles with its application that accelerates Web surfing.
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market research
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privacy
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Google Inc.
,
critic
,
credit card
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security
,
copy
,
broadband
,
password
,
e-mail
This is your brain on video games, ads
August 21, 2007
It may sound like science fiction, but one company is helping market researchers track how the brain responds to content like games and ads.Photos: Scanning brain waves
TAGS:
THQ Inc.
,
brain
,
market research
,
video game
,
headset
,
response
,
games
,
video
,
monitor
Mobile gamer Glu readies for $92 million IPO
December 21, 2006
Initial public offering filing comes as casual-game market emerges as a significant driver of growth in the game industry.
TAGS:
IPO
,
market research
,
market research company
,
acquisition
,
research company
,
games
,
Electronic Arts Inc.
,
gamer
How deep is the online-ad well?
May 9, 2006
Everyone from Microsoft to the tiniest Silicon Alley start-up is counting on online-ad sales. Experts say they've got a huge market still to tap.
TAGS:
online advertising
,
eMarketer
,
Procter & Gamble Co.
,
market research
,
U.S.
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media
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radio
,
Yahoo! Inc.
,
Microsoft Corp.
,
Google Inc.
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