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Court questions Zale's use of trademark in paid search text

April 25, 2007 Buying trademarked search keywords may not be illegal, but using the term in ad text generated by search may be, judge says. TAGS: trademark, paid search, plaintiff, pay-per-click advertising, court, lawsuit, motion, Google Inc., Yahoo! Inc., search engine

Google says click fraud settlement near

March 9, 2006 Under proposed $90 million settlement, Google would give ad credits for fraudulent clicks on ads dating back to 2002. TAGS: settlement, advertiser, Go.com, Miva, Ask.com, LookSmart Ltd., plaintiff, credit, lawsuit, Lycos Inc., Arkansas, Time Warner Inc., Google Inc., representative, click, agreement

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