Version: 2008
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Content from CNET tagged with

pay-per-click advertising [x] , lawsuit [x]

News Stories

Showing 1-3 of 3 results found

Google gets gruff over click fraud

November 22, 2004 Search giant files suit claiming Net operation fraudulently clicked on text ads for profits, one of the first such civil cases. TAGS: click fraud, pay-per-click advertising, text advertisement, advertiser, Overture Services Inc., Internet advertising, fraud, Google Inc., click, lawsuit, search result, California

Yahoo sued over alleged pay-per-click fraud

May 4, 2006 Suit claims Yahoo is charging for "premium" ads on sites that show spyware ads and sites that appear when surfers misspell URLs. TAGS: pay-per-click advertising, defendant, lawsuit, financial reporting, Yahoo! Inc., Expedia Inc., New Jersey, class action, spyware, Microsoft Corp.

Court questions Zale's use of trademark in paid search text

April 25, 2007 Buying trademarked search keywords may not be illegal, but using the term in ad text generated by search may be, judge says. TAGS: trademark, paid search, plaintiff, pay-per-click advertising, court, motion, lawsuit, Google Inc., Yahoo! Inc., search engine
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