Version: 2008
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Content from CNET tagged with

Internet search advertising

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News Stories

Showing 1-20 of 33 results found

Yahoo opens Panama search ad platform

June 4, 2007 Businesses and developers can work with the rival to Google's ad programs on a free or subscription basis. TAGS: Panama, Internet search advertising, Yahoo! Inc., Viacom Inc., platform, Google Inc.

Yahoo, Viacom strike search deal

April 10, 2007 Still at battle with Google, entertainment conglomerate picks Net company's Panama ad platform to serve up search-related ads. TAGS: Viacom Inc., Panama, Internet search advertising, Yahoo! Inc., YouTube, Google Inc., entertainment, CEO, video

As search advertising slows, talk of new horizons

February 28, 2006 Search players will reap new rewards in areas of technological innovation, such as local search, analysts say. TAGS: Internet search advertising, growth rate, CFO, Citigroup Inc., local search, Yahoo! Inc., financial analyst, Google Inc.

Firm eyes RSS feeds as ad vehicle

February 28, 2005 Kanoodle, a search-advertising specialist, wants to help turn blogging into small business. TAGS: RSS, Internet search advertising, RSS feed, publisher, blogging, small business

Online-advertising budgets to keep growing

December 16, 2005 Automotive, media and financial industries are leading spending that is predicted to grow 10 percent annually. TAGS: Internet search advertising, online advertising, agency, media

Yahoo profit rises, but revenue falls short

July 19, 2005 Strong advertising bolsters Net giant's second quarter, but revenue disappoints, sending shares lower in after-hours trading. TAGS: Internet search advertising, traffic acquisition cost, Yahoo! Inc., brand

Trademark infringement suit hits search again

June 17, 2006 Lawsuit accuses Yahoo, others of buying trademark keywords on Google's search engine. TAGS: Internet search advertising, Yahoo! Inc., Colorado, lawsuit, Google Inc.

Yahoo serving up search ads on mobile phones

October 4, 2006 Company launches beta of sponsored search listings on cell phones in the United States and United Kingdom. TAGS: advertiser, Yahoo! Inc., Internet search advertising, mobile phone, search result, search technology, U.K., America Online Inc., Japan, search engine, U.S., Google Inc.

MSN to challenge Google, Yahoo ads

March 15, 2005 Software giant on Wednesday will debut pilot program to sell sponsored search listings, sources familiar with plan say. TAGS: search listing, Overture Services Inc., Paul Ryan, Internet search advertising, MSN, search technology, Yahoo! Inc., Google Inc., Microsoft Corp.

Dell embraces Google

May 25, 2006 Deal between the search giant and the PC maker gets Google into new territory. It's a strike against Google rival Microsoft. TAGS: Eric Schmidt, pay-per-call advertising, Dell PC, Google Inc., Internet search advertising, desktop search, Yahoo! Inc., Dell, eBay Inc., agreement, conference, PC company, radio, CEO, Microsoft Corp., PC

Google profit nearly doubles

October 19, 2006 Strong search advertising pushes Google third-quarter profit up, beating estimates. TAGS: Eric Schmidt, advertising sales, traffic acquisition cost, Google Inc., Internet search, Internet search advertising, DMCA, Yahoo! Inc., YouTube, law, CEO, U.S., MP3

Yahoo profit down on slowed display ad growth

July 17, 2007 Second-quarter revenue meets adjusted expectations in company's first financial results with Jerry Yang as CEO. TAGS: Terry Semel, Internet search advertising, Jerry Yang, net profit, Yahoo! Inc., shareholder, Google Inc.

Fox buys online-advertising specialist

February 22, 2007 Acquisition of Strategic Data Corp. to help News Corp.'s interactive division serve graphical ads across its sites. TAGS: News Corp., acquisition, Internet search advertising, MySpace, Google Inc.

Can Google keep up the ad pace?

June 13, 2006 Foray into display ads is in "early days," Google says, as analysts predict brand ads will overtake search ads. TAGS: Clorox Co., Internet search advertising, advertiser, brand, Google Inc., online advertising, Yahoo! Inc., Microsoft Corp., video

Yahoo sheds Overture brand

April 18, 2005 Internet portal renames the unit Yahoo Search Marketing, adds new advertising tools to the service. TAGS: Overture Services Inc., advertiser, paid search, Yahoo! Inc., Internet search advertising, Yahoo Search, brand

Wall Street pouts after Google earnings

July 19, 2007 Despite sales and earnings climb, the numbers fall short of analyst expectations. Stock pounded in after hours trading. TAGS: earnings, traffic acquisition cost, Google Inc., Internet search advertising, income, Wall Street, expectation, Yahoo! Inc., acquisition, Microsoft Corp.

Google takes ad sales to print

August 31, 2005 Search giant quietly tests magazine ad market, in attempt to capture traditional advertising dollars. TAGS: print advertising, advertising sales, advertiser, Internet advertising, Google Inc., Google AdWords, Internet search advertising, online advertising, media company, senior vice president, printer

Microsoft takes plunge with AdCenter

May 4, 2006 Software maker says it is now using its own ad-serving engine for all its U.S. search queries. Images: MSN's AdCenter TAGS: Internet search advertising, Steve Ballmer, software company, MSN, Microsoft Corp., U.S.

Yahoo, Miva settle pay-per-click patent suit

August 16, 2005 Settlement follows licensing by Google, others in the lucrative keyword search ad market. TAGS: Miva, pay-per-click advertising, Ask Jeeves Inc., patent, Overture Services Inc., Yahoo! Inc., Internet search advertising, search result, Google Inc., MSN, Microsoft Corp.

Google buys ad firm DoubleClick for $3.1 billion

April 14, 2007 Deal boosts the search giant's banner advertising business, which lagged rival Yahoo's. TAGS: DoubleClick Inc., Eric Schmidt, banner advertisement, Google Inc., acquisition, Internet search advertising, advertiser, Yahoo! Inc., Microsoft Corp.
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