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Ultimate Holiday Tech Guide
Content from CNET tagged with
Internet search advertising
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Google Inc.
(26)
Yahoo! Inc.
(23)
Microsoft Corp.
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CEO
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MSN
(5)
online advertising
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Terry Semel
(5)
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(3)
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Yahoo opens Panama search ad platform
June 4, 2007
Businesses and developers can work with the rival to Google's ad programs on a free or subscription basis.
TAGS:
Panama
,
Internet search advertising
,
Yahoo! Inc.
,
Viacom Inc.
,
platform
,
Google Inc.
Yahoo, Viacom strike search deal
April 10, 2007
Still at battle with Google, entertainment conglomerate picks Net company's Panama ad platform to serve up search-related ads.
TAGS:
Viacom Inc.
,
Panama
,
Internet search advertising
,
Yahoo! Inc.
,
YouTube
,
Google Inc.
,
entertainment
,
CEO
,
video
As search advertising slows, talk of new horizons
February 28, 2006
Search players will reap new rewards in areas of technological innovation, such as local search, analysts say.
TAGS:
Internet search advertising
,
growth rate
,
CFO
,
Citigroup Inc.
,
local search
,
Yahoo! Inc.
,
financial analyst
,
Google Inc.
Firm eyes RSS feeds as ad vehicle
February 28, 2005
Kanoodle, a search-advertising specialist, wants to help turn blogging into small business.
TAGS:
RSS
,
Internet search advertising
,
RSS feed
,
publisher
,
blogging
,
small business
Online-advertising budgets to keep growing
December 16, 2005
Automotive, media and financial industries are leading spending that is predicted to grow 10 percent annually.
TAGS:
Internet search advertising
,
online advertising
,
agency
,
media
Yahoo profit rises, but revenue falls short
July 19, 2005
Strong advertising bolsters Net giant's second quarter, but revenue disappoints, sending shares lower in after-hours trading.
TAGS:
Internet search advertising
,
traffic acquisition cost
,
Yahoo! Inc.
,
brand
Trademark infringement suit hits search again
June 17, 2006
Lawsuit accuses Yahoo, others of buying trademark keywords on Google's search engine.
TAGS:
Internet search advertising
,
Yahoo! Inc.
,
Colorado
,
lawsuit
,
Google Inc.
Yahoo serving up search ads on mobile phones
October 4, 2006
Company launches beta of sponsored search listings on cell phones in the United States and United Kingdom.
TAGS:
advertiser
,
Yahoo! Inc.
,
Internet search advertising
,
mobile phone
,
search result
,
search technology
,
U.K.
,
America Online Inc.
,
Japan
,
search engine
,
U.S.
,
Google Inc.
MSN to challenge Google, Yahoo ads
March 15, 2005
Software giant on Wednesday will debut pilot program to sell sponsored search listings, sources familiar with plan say.
TAGS:
search listing
,
Overture Services Inc.
,
Paul Ryan
,
Internet search advertising
,
MSN
,
search technology
,
Yahoo! Inc.
,
Google Inc.
,
Microsoft Corp.
Dell embraces Google
May 25, 2006
Deal between the search giant and the PC maker gets Google into new territory. It's a strike against Google rival Microsoft.
TAGS:
Eric Schmidt
,
pay-per-call advertising
,
Dell PC
,
Google Inc.
,
Internet search advertising
,
desktop search
,
Yahoo! Inc.
,
Dell
,
eBay Inc.
,
agreement
,
conference
,
PC company
,
radio
,
CEO
,
Microsoft Corp.
,
PC
Google profit nearly doubles
October 19, 2006
Strong search advertising pushes Google third-quarter profit up, beating estimates.
TAGS:
Eric Schmidt
,
advertising sales
,
traffic acquisition cost
,
Google Inc.
,
Internet search
,
Internet search advertising
,
DMCA
,
Yahoo! Inc.
,
YouTube
,
law
,
CEO
,
U.S.
,
MP3
Yahoo profit down on slowed display ad growth
July 17, 2007
Second-quarter revenue meets adjusted expectations in company's first financial results with Jerry Yang as CEO.
TAGS:
Terry Semel
,
Internet search advertising
,
Jerry Yang
,
net profit
,
Yahoo! Inc.
,
shareholder
,
Google Inc.
Fox buys online-advertising specialist
February 22, 2007
Acquisition of Strategic Data Corp. to help News Corp.'s interactive division serve graphical ads across its sites.
TAGS:
News Corp.
,
acquisition
,
Internet search advertising
,
MySpace
,
Google Inc.
Can Google keep up the ad pace?
June 13, 2006
Foray into display ads is in "early days," Google says, as analysts predict brand ads will overtake search ads.
TAGS:
Clorox Co.
,
Internet search advertising
,
advertiser
,
brand
,
Google Inc.
,
online advertising
,
Yahoo! Inc.
,
Microsoft Corp.
,
video
Yahoo sheds Overture brand
April 18, 2005
Internet portal renames the unit Yahoo Search Marketing, adds new advertising tools to the service.
TAGS:
Overture Services Inc.
,
advertiser
,
paid search
,
Yahoo! Inc.
,
Internet search advertising
,
Yahoo Search
,
brand
Wall Street pouts after Google earnings
July 19, 2007
Despite sales and earnings climb, the numbers fall short of analyst expectations. Stock pounded in after hours trading.
TAGS:
earnings
,
traffic acquisition cost
,
Google Inc.
,
Internet search advertising
,
income
,
Wall Street
,
expectation
,
Yahoo! Inc.
,
acquisition
,
Microsoft Corp.
Google takes ad sales to print
August 31, 2005
Search giant quietly tests magazine ad market, in attempt to capture traditional advertising dollars.
TAGS:
print advertising
,
advertising sales
,
advertiser
,
Internet advertising
,
Google Inc.
,
Google AdWords
,
Internet search advertising
,
online advertising
,
media company
,
senior vice president
,
printer
Microsoft takes plunge with AdCenter
May 4, 2006
Software maker says it is now using its own ad-serving engine for all its U.S. search queries. Images: MSN's AdCenter
TAGS:
Internet search advertising
,
Steve Ballmer
,
software company
,
MSN
,
Microsoft Corp.
,
U.S.
Yahoo, Miva settle pay-per-click patent suit
August 16, 2005
Settlement follows licensing by Google, others in the lucrative keyword search ad market.
TAGS:
Miva
,
pay-per-click advertising
,
Ask Jeeves Inc.
,
patent
,
Overture Services Inc.
,
Yahoo! Inc.
,
Internet search advertising
,
search result
,
Google Inc.
,
MSN
,
Microsoft Corp.
Google buys ad firm DoubleClick for $3.1 billion
April 14, 2007
Deal boosts the search giant's banner advertising business, which lagged rival Yahoo's.
TAGS:
DoubleClick Inc.
,
Eric Schmidt
,
banner advertisement
,
Google Inc.
,
acquisition
,
Internet search advertising
,
advertiser
,
Yahoo! Inc.
,
Microsoft Corp.
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