Version: 2008
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Content from CNET tagged with

Internet advertising [x] , Yahoo! Inc. [x]

News Stories

Showing 1-5 of 5 results found

Yahoo memo: Letter from Terry Semel to board of directors

June 18, 2007 A letter from outgoing CEO to Yahoo's board of directors says it's "time for new executive leadership." TAGS: Terry Semel, Yahoo! Inc., Internet advertising, Jerry Yang, leadership, letter, CEO, president

Yahoo helps customers measure ad effectiveness

December 17, 2005 Search giant teams with analytics firm to let advertisers compare the effectiveness of ad spending online and off. TAGS: print advertising, Internet advertising, effectiveness, online advertising, Yahoo! Inc., Microsoft Corp.

What does Yahoo's ad warning mean?

October 4, 2006 Sluggish ad sales for cars and mortgages could signal overall economy slowdown, some analysts say. TAGS: advertising sales, online advertising, Yahoo! Inc., PricewaterhouseCoopers Consulting, traffic acquisition cost, Internet advertising, financial service, spokeswoman, car, U.S.

Yahoo invests in two online ad companies

October 17, 2006 Yahoo buys AdInterax, which makes tools for creating multimedia ads, and is joining the Right Media Exchange. TAGS: Right Media Inc., AdInterax, online advertising, online advertising company, Yahoo! Inc., advertiser, advertising agency, Internet advertising, investment, multimedia

Online ad sellers think local

May 2, 2005 Ads for mom-and-pop businesses could bring in billions of dollars for Net companies. But can they get the little guy to switch from print? TAGS: Net company, small business, online advertising, Internet advertising, Internet company, Los Angeles, Yahoo! Inc., search engine, dollar, U.S.
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