Version: 2008
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Content from CNET tagged with

Internet advertising [x] , online advertising [x]

News Stories

Showing 1-10 of 10 results found

Online ad spending hits record in 2005

April 20, 2006 The $12.5 billion spent in U.S. on Internet ads last year is 30 percent more than year before, study finds. TAGS: Internet advertising, market share, online advertising, U.S., Microsoft Corp.

Yahoo helps customers measure ad effectiveness

December 17, 2005 Search giant teams with analytics firm to let advertisers compare the effectiveness of ad spending online and off. TAGS: print advertising, Internet advertising, effectiveness, online advertising, Yahoo! Inc., Microsoft Corp.

Internet ad revenue climbs 26 percent

September 26, 2005 Spending was led by ads linked to Web search results. Other strong segments: banner ads and classified listings. TAGS: Internet advertising, online advertising, PricewaterhouseCoopers Consulting, advertiser, increase, Internet search

Web ad sales hit another record high

November 21, 2005 In annual study with PwC, Interactive Advertising Bureau finds that sales are on track to reach more than $12 billion this year. TAGS: PricewaterhouseCoopers Consulting, Internet advertising, online advertising, study, Time Warner Inc.

What does Yahoo's ad warning mean?

October 4, 2006 Sluggish ad sales for cars and mortgages could signal overall economy slowdown, some analysts say. TAGS: advertising sales, online advertising, Yahoo! Inc., PricewaterhouseCoopers Consulting, traffic acquisition cost, Internet advertising, financial service, spokeswoman, car, U.S.

Yahoo invests in two online ad companies

October 17, 2006 Yahoo buys AdInterax, which makes tools for creating multimedia ads, and is joining the Right Media Exchange. TAGS: Right Media Inc., AdInterax, online advertising, online advertising company, Yahoo! Inc., advertiser, advertising agency, Internet advertising, investment, multimedia

Microsoft closes $6 billion Aquantive buy

August 13, 2007 SEC filing states Aquantive no longer has a board and has told Nasdaq to delist its stock. Microsoft's biggest purchase ever is complete. TAGS: aQuantive Inc., Brian McAndrews, online advertising, Internet advertising, CEO, Microsoft Corp., games

Net advertising on a road revisited

May 25, 2004 Publishers are eyeing old technologies like video and consumer tracking as catalysts for upcoming growth in the Internet advertising industry. TAGS: online advertising, advertiser, Internet advertising, CEO, conference, video

Online ad sellers think local

May 2, 2005 Ads for mom-and-pop businesses could bring in billions of dollars for Net companies. But can they get the little guy to switch from print? TAGS: Net company, small business, Internet company, Internet advertising, online advertising, Yahoo! Inc., search engine, Los Angeles, dollar, U.S.

Google takes ad sales to print

August 31, 2005 Search giant quietly tests magazine ad market, in attempt to capture traditional advertising dollars. TAGS: print advertising, advertising sales, advertiser, Internet advertising, Google Inc., Google AdWords, Internet search advertising, media company, online advertising, senior vice president, printer
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