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Content from CNET tagged with

Internet advertising

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Online ad spending hits record in 2005

April 20, 2006 The $12.5 billion spent in U.S. on Internet ads last year is 30 percent more than year before, study finds. TAGS: Internet advertising, market share, online advertising, U.S., Microsoft Corp.

Record highs for new-media ads

September 25, 2006 Revenues for the first half of 2006 are up 37 percent from equivalent period in 2005, and continuing to climb. TAGS: Internet advertising, PricewaterhouseCoopers Consulting, IP television, TV

Internet ad revenue climbs 26 percent

September 26, 2005 Spending was led by ads linked to Web search results. Other strong segments: banner ads and classified listings. TAGS: Internet advertising, PricewaterhouseCoopers Consulting, online advertising, advertiser, increase, Internet search

Yahoo helps customers measure ad effectiveness

December 17, 2005 Search giant teams with analytics firm to let advertisers compare the effectiveness of ad spending online and off. TAGS: effectiveness, Internet advertising, print advertising, online advertising, Yahoo! Inc., Microsoft Corp.

Web ad sales hit another record high

November 21, 2005 In annual study with PwC, Interactive Advertising Bureau finds that sales are on track to reach more than $12 billion this year. TAGS: PricewaterhouseCoopers Consulting, Internet advertising, online advertising, study, Time Warner Inc.

Audible unveils podcast-monitoring service

November 11, 2005 A downloadable-audio clearinghouse offers podcast monitoring to provide usage data to marketers. TAGS: Audible Inc., podcast, advertiser, Internet advertising, usage, monitoring, monitor

Google gets gruff over click fraud

November 22, 2004 Search giant files suit claiming Net operation fraudulently clicked on text ads for profits, one of the first such civil cases. TAGS: click fraud, pay-per-click advertising, text advertisement, advertiser, Internet advertising, Overture Services Inc., Google Inc., fraud, click, lawsuit, search result, California

Google takes ad sales to print

August 31, 2005 Search giant quietly tests magazine ad market, in attempt to capture traditional advertising dollars. TAGS: print advertising, advertising sales, advertiser, Internet advertising, Google Inc., Internet search advertising, Google AdWords, media company, online advertising, senior vice president, printer

Microsoft closes $6 billion Aquantive buy

August 13, 2007 SEC filing states Aquantive no longer has a board and has told Nasdaq to delist its stock. Microsoft's biggest purchase ever is complete. TAGS: aQuantive Inc., Brian McAndrews, online advertising, Internet advertising, CEO, Microsoft Corp., games

What does Yahoo's ad warning mean?

October 4, 2006 Sluggish ad sales for cars and mortgages could signal overall economy slowdown, some analysts say. TAGS: advertising sales, Yahoo! Inc., online advertising, PricewaterhouseCoopers Consulting, traffic acquisition cost, Internet advertising, financial service, spokeswoman, car, U.S.

Yahoo memo: Letter from Terry Semel to board of directors

June 18, 2007 A letter from outgoing CEO to Yahoo's board of directors says it's "time for new executive leadership." TAGS: Terry Semel, Yahoo! Inc., Internet advertising, Jerry Yang, leadership, letter, president, CEO

Microsoft looks beyond AOL

December 21, 2005 Redmond's desktop leadership, new ad business will help it compete with Google after losing out on the AOL deal, analysts say. TAGS: pay-per-click advertising, America Online Inc., search business, Internet advertising, Google Inc., Time Warner Inc., leadership, search engine, agreement, Microsoft Corp., Microsoft Windows Vista, Microsoft Windows

Online ad sellers think local

May 2, 2005 Ads for mom-and-pop businesses could bring in billions of dollars for Net companies. But can they get the little guy to switch from print? TAGS: Net company, small business, online advertising, Internet company, Internet advertising, Los Angeles, search engine, dollar, Yahoo! Inc., U.S.

Yahoo invests in two online ad companies

October 17, 2006 Yahoo buys AdInterax, which makes tools for creating multimedia ads, and is joining the Right Media Exchange. TAGS: Right Media Inc., AdInterax, online advertising, online advertising company, Yahoo! Inc., advertiser, Internet advertising, advertising agency, investment, multimedia

Net advertising on a road revisited

May 25, 2004 Publishers are eyeing old technologies like video and consumer tracking as catalysts for upcoming growth in the Internet advertising industry. TAGS: online advertising, advertiser, Internet advertising, CEO, conference, video
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